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Marketing at the Confluence between Entertainment and Analytics
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G. ULUBASOGLU Et Al. , "To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications," In Marketing at the Confluence between Entertainment and Analytics , Springer International AG, 2017, pp.969-982.

ULUBASOGLU, G. Et Al. To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications. 2017. In Marketing at the Confluence between Entertainment and Analytics , Springer International AG, 969-982.

ULUBASOGLU, G., SENEL, M., & BURNAZ, H. Ş., (2017). To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications. Marketing at the Confluence between Entertainment and Analytics (pp.969-982), Springer International AG.

ULUBASOGLU, Gonca, Meltem SENEL, And Huriye Şebnem Burnaz. "To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications." In Marketing at the Confluence between Entertainment and Analytics , 969-982. Springer International AG, 2017

ULUBASOGLU, Gonca Et Al. "To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications." Marketing at the Confluence between Entertainment and Analytics , Springer International AG, 2017, pp.969-982.

ULUBASOGLU, G. SENEL, M. And BURNAZ, H. Ş. (2017) "To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications", Marketing at the Confluence between Entertainment and Analytics . Springer International AG.

@bookchapter{bookchapter, author ={Gonca ULUBASOGLU Et Al. }, chaptertitle={To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications}, booktitle={ Marketing at the Confluence between Entertainment and Analytics}, publisher={Springer International AG}, city={},year={2017} }