D. TUNÇALP And D. S. ÖZTÜRKCAN ÖZDİNÇ, "Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits," In Strategic Marketing Cases in Emerging Markets , Springer International Publishing, 2018, pp.47-60.
TUNÇALP, D. And ÖZTÜRKCAN ÖZDİNÇ, D. S. Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits. 2018. In Strategic Marketing Cases in Emerging Markets , Springer International Publishing, 47-60.
TUNÇALP, D., & ÖZTÜRKCAN ÖZDİNÇ, D. S., (2018). Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits. Strategic Marketing Cases in Emerging Markets (pp.47-60), Springer International Publishing.
TUNÇALP, Deniz, And DİDEM SELCEN ÖZTÜRKCAN ÖZDİNÇ. "Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits." In Strategic Marketing Cases in Emerging Markets , 47-60. Springer International Publishing, 2018
TUNÇALP, Deniz And ÖZTÜRKCAN ÖZDİNÇ, DİDEM S. . "Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits." Strategic Marketing Cases in Emerging Markets , Springer International Publishing, 2018, pp.47-60.
TUNÇALP, D. And ÖZTÜRKCAN ÖZDİNÇ, D. S. (2018) "Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits", Strategic Marketing Cases in Emerging Markets . Springer International Publishing.
@bookchapter{bookchapter, author ={Deniz Tunçalp And author ={DİDEM SELCEN ÖZTÜRKCAN ÖZDİNÇ}, chaptertitle={Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits}, booktitle={ Strategic Marketing Cases in Emerging Markets}, publisher={Springer International Publishing}, city={},year={2018} }