An Analysis of Voters’ Perception of Visual Advertisements with respect to Neuro-marketing Approach


Thesis Type: Doctorate

Institution Of The Thesis: Istanbul Technical University, Sosyal Bilimler Enstitüsü, İşletme, Turkey

Approval Date: 2018

Thesis Language: English

Student: Ahmet Alioğlu (Ahmed Al-Burai)

Consultant: Huriye Şebnem Burnaz