Education Information
1992 - 1999
1992 - 1999Doctorate
Bogazici University, Instıtute Of Socıal Scıences, İşletme (Dr), Turkey
1990 - 1992
1990 - 1992Postgraduate
Istanbul Technical University, Fen Bilimleri Enstitüsü, İşletme Mühendisliği Anabilim Dalı, Turkey
1986 - 1990
1986 - 1990Undergraduate
Istanbul Technical University, İşletme Fakültesi, İşletme Mühendisliği Bölümü, Turkey
Dissertations
1998
1998Doctorate
Institutional Changes in Turkish Food Retail Sector with Regard to the Development of Large-Scale Retailing
Boğaziçi Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme (Dr)
1992
1992Postgraduate
Stratejik planlama ve Türk otomobil sanayiinde bir inceleme
İstanbul Teknik Üniversitesi, Fen Bilimleri Enstitüsü, İşletme Mühendisliği Anabilim Dalı
Foreign Languages
C1 Advanced
C1 AdvancedEnglish
B2 Upper Intermediate
B2 Upper IntermediateFrench
Research Areas
Social Sciences and Humanities
Management
Marketing
Academic Titles / Tasks
2011 - Continues
2011 - ContinuesProfessor
Istanbul Technical University, İşletme, İşletme Mühendisliği
2005 - 2011
2005 - 2011Associate Professor
Istanbul Technical University, İşletme, İşletme Mühendisliği
2002 - 2005
2002 - 2005Assistant Professor
Istanbul Technical University, İşletme, İşletme Mühendisliği
1999 - 2002
1999 - 2002Lecturer PhD
Istanbul Technical University, İşletme, İşletme Mühendisliği
Managerial Experience
2018 - Continues
2018 - ContinuesUniversity Executive Board Member
2016 - Continues
2016 - ContinuesRectorate Commissioner
İstanbul Teknik Üniversitesi, İtü Vakfı Dergisi Yayın Kurulu
2016 - Continues
2016 - ContinuesRectorate Commissioner
İstanbul Teknik Üniversitesi, Girişimci Ve Yenilikçi Üniversite Endeksi Çalışma Komisyonu
2014 - Continues
2014 - ContinuesDirector of the Center
İstanbul Teknik Üniversitesi, Ginova (Girişimcilik Ve İnovasyon) Merkezi
2017 - 2019
2017 - 2019Rectorate Commissioner
Istanbul Technical University
2012 - 2018
2012 - 2018Director of The Institution
Istanbul Technical University, Sosyal Bilimler Enstitüsü
2012 - 2018
2012 - 2018Member of the Senate
Istanbul Technical University
2012 - 2018
2012 - 2018Rectorate Commissioner
Istanbul Technical University
2013 - 2017
2013 - 2017Fakülte Yönetim Kurulu Üyesi
İstanbul Teknik Üniversitesi, Bilim Mühendislik Ve Teknolojide Kadın Araştırmaları Ve Uygulamaları Merkezi
2016 - 2016
2016 - 2016Rectorate Commissioner
İstanbul Teknik Üniversitesi, Kamu Konutları Esaslarını Güncelleme Komisyonu
2014 - 2016
2014 - 2016Rectorate Commissioner
İstanbul Teknik Üniversitesi, Kurumsal Kimlik Ve Logolu Ürünler Komisyonu
2014 - 2016
2014 - 2016Rectorate Commissioner
İstanbul Teknik Üniversitesi, Kantin, Kafeteryalar Ve Yemek Yeme Yerleri Denetleme Komisyonu
2012 - 2016
2012 - 2016BAP Scientific Commissioner
İstanbul Teknik Üniversitesi, Rektörlük
2010 - 2012
2010 - 2012Assistant Director of the Institute
İstanbul Teknik Üniversitesi, Sosyal Bilimler Enstitüsü
2010 - 2012
2010 - 2012Rectorate Commissioner
İstanbul Teknik Üniversitesi, Kantin, Kafeteryalar Ve Yemek Yeme Yerleri Denetleme Komisyonu
Non Academic Experience
2017 - Continues
2017 - ContinuesNon-profit Organisation, Türkiye Pazarlama Derneği
2017 - Continues
2017 - ContinuesOther Public Institution, Yök
Courses
Advising Theses
2020
2020Doctorate
The Antecedents of Perceived Authenticity in Corporate Social Responsibility and its Impact on Consumer Willingness to Support
Burnaz H. Ş. (Advisor)
G.Nur(Student)
2020
2020Postgraduate
Examining the helpfulness of online customer reviews based on review related factors: The moderating effect of product type
Burnaz H. Ş. (Advisor)
B.Durkaya(Student)
2020
2020Postgraduate
Pazar bölümlendirmede GSP analizine dayalı bir modelleme çalışması
Burnaz H. Ş. (Advisor)
N.Kirişçioğlu(Student)
2020
2020Doctorate
The Framing Impact on Donation Behaviour
Burnaz H. Ş. (Advisor)
S.Demirel(Student)
2020
2020Postgraduate
The factors affecting consumer intention to use subscription-based online services
Burnaz H. Ş. (Advisor)
Y.OKTAY(Student)
2019
2019Postgraduate
The impact of hedonic and utilitarian shopping values on sustainable fashion consumption, the moderating role of voluntary simplicity lifestyle
Burnaz H. Ş. (Advisor)
B.ÖYKÜ(Student)
2019
2019Doctorate
Crowdfunding Community Engagement: Drivers and Outcomes
Burnaz H. Ş. (Advisor)
M.Demiray(Student)
2019
2019Doctorate
Analyzing Customer Engagement through Customer Experience in Healthcare Industry
Burnaz H. Ş. (Advisor)
A.Bengi(Student)
2019
2019Doctorate
The Impact of Retail Store Environmental Cues on Shopper Behavior
Burnaz H. Ş. (Advisor)
M.Coşkun(Student)
2018
2018Postgraduate
Tüketici değer boyutlarının Y kuşağının marka sadakatine olan etkisinin incelenmesi: Akıllı telefon markaları üzerine bir uygulama
Burnaz H. Ş. (Advisor)
S.DEMİR(Student)
2018
2018Doctorate
An Analysis of Voters’ Perception of Visual Advertisements with respect to Neuro-marketing Approach
Burnaz H. Ş. (Advisor)
A.Alioğlu(Student)
2018
2018Postgraduate
Tüketicilerin yeni teknolojilere yönelik tutumlarının teknoloji kabul modeli ve risk algısı açısından incelenmesi: Akıllı şehir yapılanmasında bir mobil navigasyon örneği
Burnaz H. Ş. (Advisor)
M.KABAKCI(Student)
2017
2017Postgraduate
Customer Switching Behavior Analysis In Telecommunications Via Mobile Number Portability
Burnaz H. Ş.
M.Şenel(Student)
2016
2016Postgraduate
Hızlı Tüketim Ürünleri Sektöründe Analitik Ağ Süreci İle Reklam Mecrası Seçimi
Burnaz H. Ş., Topcu Y. İ. (Co-Advisor)
C.YEŞİLYURT(Student)
2014
2014Postgraduate
Sürdürülebilir Ambalajlamanın Satın Alma Niyeti Üzerine Etkisi
Burnaz H. Ş. (Advisor)
S.Övüç(Student)
2013
2013Postgraduate
Tüketici Satın Alma Niyeti Üzerinde Menşe Ülke Bilgisinin Rolü: Deri Ayakkabı Sektöründe Bir Uygulama
Burnaz H. Ş.
M.Coşkun(Student)
2013
2013Postgraduate
The Role Of Online Brand Communities On Word Of Mouth Communication And Purchase Intention of a New Product
Burnaz H. Ş.
M.Demiray(Student)
2010
2010Postgraduate
Evaluating Product Portfolio Performance for A Manufacturing Company in The Automotive Industry
Burnaz H. Ş., Topcu Y. İ. (Co-Advisor)
F.YILMAZ(Student)
Published journal articles indexed by SCI, SSCI, and AHCI
2019
2019Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions
Coşkun M., Gupta S., Burnaz S.
JOURNAL OF CONSUMER BEHAVIOUR
, vol.18, no.4, pp.313-331, 2019 (SSCI)
2019
2019Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers
Demiray M., Burnaz S.
JOURNAL OF BUSINESS RESEARCH
, vol.96, pp.115-124, 2019 (SSCI)
2012
2012The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish, Thai, and American Businesspeople
Marta J., Singhapakdi A., LEE D., BURNAZ S., Topcu Y. İ., Atakan M. G. S., et al.
JOURNAL OF BUSINESS ETHICS
, vol.106, no.2, pp.229-241, 2012 (SSCI)
2009
2009An exploratory cross-cultural analysis of marketing ethics:The case of turkish, thai, and american businesspeople
Burnaz S., Atakan M. G. S., Topcu Y. İ., Singhapakdi A.
Journal of Business Ethics
, vol.90, no.SUPPL 3, pp.371-382, 2009 (SCI-Expanded)
2009
2009A Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
BURNAZ H. Ş., M G Serap A., TOPCU Y. İ., Anusorn S.
Journal of Business Ethics , vol.90, no.3, pp.371-382, 2009 (SSCI)
2008
2008An Empirical Investigation of the Ethical Perceptions of Future Managers with a Special Emphasis on Gender – Turkish Case
ATAKAN M. G. S., BURNAZ H. Ş., TOPCU Y. İ.
Journal of Business Ethics
, vol.82, no.3, pp.573-586, 2008 (SSCI)
2003
2003An analysis of the portrayal of gender roles in Turkish television advertisements
Uray N., BURNAZ S.
SEX ROLES
, vol.48, no.1-2, pp.77-87, 2003 (SSCI)
2003
2003An Analysis of the Portrayal of Gender Roles in Turkish TV Advertisements
URAY N., BURNAZ H. Ş.
Sex Roles: A Journal of Research , vol.48, pp.77-88, 2003 (SSCI)
Articles Published in Other Journals
2021
2021The influence of 'influencer marketing' on YouTube influencers
Acikgoz F., Burnaz S.
International Journal of Internet Marketing and Advertising
, vol.15, no.2, pp.201-219, 2021 (Scopus)
2020
2020İnovasyona Giden Yol: Kitle Fonlaması
DEMİRAY M., BURNAZ H. Ş.
Fortune Türkiye , 2020 (Non Peer-Reviewed Journal)
2019
2019A Qualitative Research On Perceived Authenticity of Corporate Social Responsibility
Sahin Kazazoglu G. N., BURNAZ H. Ş.
Journal of Management, Marketing and Logistics
, vol.6, no.4, pp.225-238, 2019 (Peer-Reviewed Journal)
2019
2019Positioning of crowdfunding platforms: Turkey as an emerging market case
DEMİRAY M., BURNAZ H. Ş.
Journal of Management Marketing and Logistics , vol.6, no.2, pp.84-94, 2019 (Peer-Reviewed Journal)
2019
2019Customer Experience Quality Dimensions in Health Care: Perspectives of Industry Experts
ÖZÇELİK A. B., BURNAZ H. Ş.
Journal of Management, Marketing and Logistics , vol.6, no.2, pp.62-72, 2019 (Peer-Reviewed Journal)
2019
2019Sadece Müşteri mi Deneyim Yaşar? Hasta Deneyimine 5P Yaklaşımı
BURNAZ H. Ş., ÖZÇELİK A. B.
Harvard Business Review Türkiye , no.75, pp.102-107, 2019 (Non Peer-Reviewed Journal)
2018
2018An Analysis of Voters’ Perception of Visual Advertisements with Respect to Neuro-Marketing Approach
ALBURAİ A., GİRİSKEN Y., BURNAZ H. Ş.
Journal of Business, Economics and Finance , vol.7, no.3, pp.237-258, 2018 (Peer-Reviewed Journal)
2017
2017Türkiye ve Türk Ürünlerine Yönelik Ulusal Kalıp Yargılar Üzerine Bir Araştırma
COŞKUN M., ERGEN F. H., BURNAZ H. Ş.
Tüketici ve Tüketici Araştırmaları Dergisi , vol.9, pp.297-316, 2017 (Peer-Reviewed Journal)
2017
2017Makineler İnsanı Anlar mı? – Nörobilim Teknikleri ile Tüketiciyi Yeniden Keşfetmek
Girişken Y., Burnaz H. Ş.
İTÜ Vakfı Dergisi , vol.75, pp.62-65, 2017 (Peer-Reviewed Journal)
2017
2017Mobil İnternet, Tüketici Materyalizmi ve Alışveriş Bağımlılığı: Alışveriş Motivasyonlarının Düzenleyici Etkisi Üzerine Bir Araştırma
ÖZÇELİK A. B., BURNAZ H. Ş., TELCİ E. E.
Pazarlama Teorisi ve Uygulamaları Dergisi , vol.3, pp.1-20, 2017 (Peer-Reviewed Journal)
2017
2017Tüketici Etiği Çerçevesinde Korsan Tüketim: Sosyo-Bilişsel Bir Model Önerisi
OKAN M., BURNAZ H. Ş.
ODTÜ Gelişme Dergisi , vol.44, no.1, pp.69-93, 2017 (Peer-Reviewed Journal)
2016
2016Exploring the Literal Effect of COO for a New Brand: A Conjoint Analysis Approach
Coşkun M., Burnaz S.
Journal of International Consumer Marketing
, vol.28, no.2, pp.106-120, 2016 (Scopus)
2016
2016User Attitudes towards Mobile Payment: A New Purchasing Application from Turkey
AYDIN G., BURNAZ H. Ş.
Journal of Euromarketing , vol.25, pp.115-130, 2016 (Peer-Reviewed Journal)
2016
2016Mobil Cüzdan Kullanım Niyeti ve Kişisel Yenilikçiliğin Aracılık Etkisi
AYDIN G., BURNAZ H. Ş.
Finans, Politik ve Ekonomik Yorumlar Dergisi , vol.53, no.611, pp.71-84, 2016 (Peer-Reviewed Journal)
2016
2016Exploring the literal effect of country of origin for a new brand a conjoint analysis approach
COŞKUN M., BURNAZ H. Ş.
Journal of International Consumer Marketing , vol.28, no.2, pp.106-120, 2016 (Scopus)
2016
2016Adoption of Mobile Payment Systems: A Study on Mobile Wallets
AYDIN G., BURNAZ H. Ş.
Journal of Business, Economics and Finance , vol.5, no.1, pp.73-92, 2016 (Peer-Reviewed Journal)
2013
2013The Impact of Country of Origin on Consumers Purchasing Intentions
COŞKUN M., BURNAZ H. Ş.
The Journal of American Business Review , vol.2, pp.238-245, 2013 (Peer-Reviewed Journal)
2011
2011A Cultural Content Analysis of Multinational Companies Websites
NACAR R., BURNAZ H. Ş.
Qualitative Marketing Research: An International Journal , vol.14, pp.274-288, 2011 (Peer-Reviewed Journal)
2011
2011Consumer Evaluations on Brand Extensions B2B Brands Extended into B2C Markets
BURNAZ H. Ş., BİLGİN P.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT , vol.20, pp.256-267, 2011 (Scopus)
2010
2010Have Ethical Perceptions Changed A Comparative Study on the Ethical Perceptions of Turkish Faculty Members
BURNAZ H. Ş., M G Serap A., TOPCU Y. İ.
Journal of Academic Ethics , vol.8, pp.137-151, 2010 (Scopus)
2007
2007Retail Internationalisation A British Retailer in Turkey
M G Serap A., BURNAZ H. Ş.
European Regional Review, European Retail Digest , pp.40-43, 2007 (Peer-Reviewed Journal)
2006
2006A Multiple Criteria Decision Making Approach for the Evaluation of Retail Location
BURNAZ H. Ş., TOPCU Y. İ.
Journal of Multi-Criteria Decision Analysis (JMCDA) , vol.14, pp.67-76, 2006 (Peer-Reviewed Journal)
2004
2004Success Factors of a Brand Extension
Göksu Ç., Burnaz H. Ş.
ESTIEM (European Students of Industrial Engineering & Management) Magazine , vol.26, pp.19-22, 2004 (Peer-Reviewed Journal)
2003
2003Perakendede Dönüşümün Temel Taşı: Büyük Ölçekli Perakendecilik
Burnaz H. Ş.
Retail News , vol.42, pp.36-38, 2003 (Peer-Reviewed Journal)
2003
2003Marka Yayma Yoluyla Pazara Sunulan Yeni Ürünlerin Tüketiciler Açısından Değerlendirilmesi
Burnaz H. Ş., Esgin N.
Pazarlama Dünyası , vol.17, pp.23-30, 2003 (Peer-Reviewed Journal)
1995
1995Hedef Pazar Olarak Kadınların Aile İçi Satın Alma Karar Yapısı ve Yaşam Biçimi Bölümlendirmesi
SEZGİN S. D., Uray N., Burnaz H. Ş.
Anadolu Üniversitesi Açıköğretim Fakültesi Dergisi , vol.1, pp.117-135, 1995 (Peer-Reviewed Journal)
Refereed Congress / Symposium Publications in Proceedings
2020
2020Kitle Fonlamasına Katlımda Etkili Olan Sosyal Dinamikler
DEMİRAY M., BURNAZ H. Ş.
İSEFAM Çalıştayları, Sakarya Üniversitesi, Sakarya, Turkey, 12 April - 12 February 2020
2019
2019Has Luxury Consumption Something to Do with Fear and Love?
ÇEŞMECİ C., BURNAZ H. Ş.
The 22nd AMS World Marketing Congress, Edinburgh, Saint Helena, 9 - 12 July 2019
2019
2019The Impact of Sponsored Content On Attitude Towards Youtube Influencers
BURNAZ H. Ş., ACIKGOZ F.
28th Annual CIMaR Conference, Ankara, Turkey, 17 - 21 June 2019
2019
2019Store Disorderliness Effect: Shoppers’ Competitive Behaviors in a Fast Fashion Retail Store
COŞKUN M., GUPTA S., BURNAZ H. Ş.
ACRA Conference, Tuscon, United States Of America, 4 - 06 April 2019
2018
2018Clustering Active Users and Potential Users of a Mobile Payment Application through Self Organizing Maps
YİĞİT P., AYDIN G., BURNAZ H. Ş.
International Statistics Days Conference (ISDC), Turkey, 3 - 07 October 2018
2018
2018Mobil Navigasyon İle Park Yeri Uygulaması: Tüketici İçin Gerçekten Faydalı, Kolay ve Risksiz mi?
KABAKÇI M., BİLGİLİ B., BURNAZ H. Ş.
23. Pazarlama Kongresi, Kocaeli, Turkey, 27 - 29 June 2018
2018
2018Ne Yaptığın Değil, Nasıl Algılandığın Önemli: Tüketici Gözünden Kurumsal Sosyal Sorumluluk Faaliyetleri ve Tüketicilerin Gönüllülük İsteği Üzerindeki Etkisi
Sahin Kazazoglu G. N., BURNAZ H. Ş.
23. Ulusal Pazarlama Kongresi, Kocaeli, Turkey, 27 - 29 June 2018
2018
2018Mobil Navigasyon ile Park Yeri Uygulaması: Tüketici için Gerçekten Faydalı, Kolay ve Risksiz mi?
Kabakçı M., Bilgili B., Burnaz H. Ş.
23. Ulusal Pazarlama Kongresi, Kocaeli, Turkey, 27 - 29 June 2018, pp.10-20
2018
2018How Does Relationship Marketing Relate to Performance?
Sanisoğlu M., Burnaz H. Ş.
Global İşletme Araştırmaları Kongresi, İstanbul, Turkey, 24 - 25 May 2018, pp.30-40
2018
2018Does Political Affiliation Affect the Way Voters Gaze at Printed Advertisements? An Eye-tracking Study
Al-Burai A., Burnaz H. Ş., Girişken Y.
Global İşletme Araştırmaları Kongresi, İstanbul, Turkey, 24 - 25 May 2018, pp.10-20
2017
2017Brand Name and Ad Execution Format: Influence of Stereotypical Associations in Utilitarian Service Context
COŞKUN M., ERGEN KELEŞ F. H., BURNAZ H. Ş.
AMA Summer Conference, United States Of America, 4 - 06 August 2017
2017
2017The Impact of Store Disorderliness on Shopping Behavior in a Fashion Retail Context
COŞKUN M., BURNAZ H. Ş.
American Marketing Association Summer Conference, 4 - 06 August 2017
2017
2017A Typology for P2P Access Based Exchanges in Marketplaces
Ülker C., Burnaz H. Ş.
Global İşletme Araştırmaları Kongresi, İstanbul, Turkey, 24 - 25 May 2017, pp.716-722
2017
2017Is the Behavior of Consumer Always Conscious?
Coşkun M., Burnaz H. Ş.
Global İşletme Araştırmaları Kongresi, İstanbul, Turkey, 24 - 25 May 2017, pp.10-20
2016
2016How Does the Perceived Deviancy of Online Reviews Affect the Ethicality Perception?
Sahin Kazazoglu G. N., ÖZCELİK A. B., BURNAZ H. Ş.
7th International Conference on Governance Fraud Ethics and Social Responsibility, Turkey, 9 - 10 December 2016
2016
2016Innovativeness Impact on Attitude Development towards Mobile Payment Applications
AYDIN G., BURNAZ H. Ş.
International Management Development Association (IMDA) 25th Annual World Business Congress, Londrina, Brazil, 15 - 19 June 2016
2013
2013A MULTI CRITERIA DECISION ANALYSIS APPROACH TO MEASURE THE EFFECTIVENESS OF SPORTS SPONSORSHIP
Isik M., Ozaydin O., Burnaz S., Topcu Y. İ.
16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Melbourne, Australia, 17 - 20 July 2013, pp.564-573
2015
2015Decision of advertising media selection by using ANP in the FMCG industry
YEŞİLYURT C., BURNAZ H. Ş., TOPCU Y. İ.
The 27th European Conference on Operational Research (EURO 2015), Glasgow, United Kingdom, 12 - 15 July 2015, pp.78
2014
2014The Role of Peer Influence on Brand Community Commitment A SEM Model for Brand Communities in a Social Networking Site
DEMİRAY M., BURNAZ H. Ş.
AMA 2014 Summer Marketing Educators’ Conference, San-Francisco, Costa Rica, 1 - 03 August 2014
2014
2014The Effects of Company Responses to Negative Comments on Other Customers Attitudes toward Brand in Company hosted Social Networking Sites
DEMİRAY M., BURNAZ H. Ş.
Global Business Conference, Dubrovnik, Croatia, 1 - 04 October 2014, pp.80-86
2013
2013A Decision Model for Preventing Seasonality in Chocolate Purchasing
BURNAZ H. Ş., VATANSEVER F., İPEK S., TOPCU Y. İ.
The 26th EURO - INFORMS Joint International Conference, Roma, Italy, 1 - 04 July 2013, pp.18
2012
2012MARKA TOPLULUKLARINDA FİKİR LİDERLİĞİ: YENİ ÜRÜN SATIN ALMA NİYETİNİN OLUŞMASINDAKİ ROLÜ
Demiray M., Burnaz H. Ş.
17. ULUSAL PAZARLAMA KONGRESİ, Balıkesir, Turkey, 18 - 21 October 2012, pp.21-40
2012
2012Evaluation of Entry and Penetration Strategies to Middle East Market Utilizing A Multi Criteria Decision Analysis Approach
MERVE Y., ŞERAFETTİN Ö., BURNAZ H. Ş., TOPCU Y. İ.
The 42nd International Conference on Computers and Industrial Engineering, Cape-Town, South Africa, 16 - 18 July 2012
2012
2012A Decision Analysis on Cooperative Advertising
BURNAZ H. Ş., EKMEKCİ E., TOPCU Y. İ.
The 25th European Conference on Operational Research (EURO XXV), Vilnius, Lithuania, 8 - 11 July 2012, pp.49
2012
2012The Country of Origin Effect on Purchasing Intention of Turkish Consumers for Leather Shoes
Coşkun M., Burnaz H. Ş.
International Management Development Association (IMDA) 21st Annual World Business Congress, Helsinki, Finland, 4 - 08 July 2012, pp.236-243
2012
2012Online Brand Communities: Their Influence on new product adoption
Demiray M., Burnaz H. Ş.
TUB-ITU Joint Conference 2012, Berlin, Germany, 11 - 14 January 2012, pp.1
2011
2011A Decision Support on Planning Retail Tenant Mix in Shopping Malls
BURNAZ H. Ş., TOPCU Y. İ.
7th International Strategic Management Conference, Paris, France, 30 June - 02 July 2011, pp.317-323
2011
2011A Multi-Criteria Decision Support Model for Effective Portfolio Management of an Automobile Manufacturing Company
YILMAZ F., BURNAZ H. Ş., TOPCU Y. İ.
The 21st International Conference on Multiple Criteria Decision Making (MCDM 2011), Jyvaskyla, Finland, 13 - 17 June 2011, pp.230
2011
2011Determining the Effects of Sports Sponsorship Success
IŞIK M., ÖZAYDIN Ö., TOPCU Y. İ., BURNAZ H. Ş.
The 21st International Conference on Multiple Criteria Decision Making (MCDM 2011), Jyvaskyla, Finland, 13 - 17 June 2011, pp.231
2010
2010A Multi Criteria Decision Analysis For Mobile Phone Purchasing
BURNAZ H. Ş., TOPCU Y. İ.
Global Marketing Conference, Tokyo, Japan, 9 - 11 September 2010, pp.2325-2336
2010
2010Advertising Value of Mobile Marketing Activities and Consumer Attitudes
GÖZDE E., BURNAZ H. Ş., URAY N.
Global Marketing Conference, Tokyo, Japan, 9 - 11 September 2010, pp.511-522
2010
2010Profiling Fast Fashion Apparel Shoppers A Study on Consumers Perceived Shopping Values
CANAN A., BURNAZ H. Ş.
International Management Development Association (IMDA) The 19th Annual World Business Congress, Konya, Turkey, 20 - 25 July 2010, pp.271-278
2010
2010An AHP model to evaluate brand equity of sports clubs
IŞIK M., ÖZAYDIN Ö., TOPCU Y. İ., BURNAZ H. Ş.
The 24th European Conference on Operational Research (EURO XXIV), Lizbon, Portugal, 11 - 14 July 2010, pp.71
2010
2010An Emerging Concept Digital Strategies and I Marketing
HALİL İBRAHİM T., BURNAZ H. Ş.
NMIC - 2nd International Conference on New Media and Interactivity, İstanbul, Turkey, 28 - 30 April 2010, pp.100-106
2010
2010The Use of Social Media as a New Marketing Communications Tool
HANDE H., TUĞÇE Ö., BURNAZ H. Ş.
NMIC - 2nd International Conference on New Media and Interactivity, İstanbul, Turkey, 28 - 30 April 2010, pp.148-153
2010
2010Perceived Shopping Values of Young Consumers in Fast Fashion Retailing
CANAN A., BURNAZ H. Ş.
7th International Conference For Consumer Behaviour, Tourism and Retailing Research, ESHTE, Lizbon, Portugal, 7 - 09 April 2010, pp.484-489
2009
2009Web Sitelerinde Bilgi İçeriğinin Yerelleşmesi Türkiye deki Çokuluslu Firmalar
NACAR R., BURNAZ H. Ş.
14.Pazarlama Kongresi, Yozgat, Turkey, 14 - 17 October 2009, pp.478-487
2009
2009Comparison of Two Apparel Retailer Companies: A Multiple Criteria Evaluation of Retail Locations
TOPCU Y. İ., BURNAZ H. Ş.
The 23rd European Conference on Operational Research (EURO XXIII), Bonn, Germany, 5 - 08 July 2009, pp.35
2009
2009Modeling Marketing Strategies against Market Entries of Innovative Products
GÜLÜM S., DEDES S., BURNAZ H. Ş., TOPCU Y. İ.
The 20th International Conference on Multiple Criteria Decision Making (MCDM 2009), Chengdu, China, 21 - 26 June 2009, pp.202-203
2008
2008Ekolojik Tekstil Ürünlerinin Pazarlanmasına Yönelik Tüketici Tutumları ve Etkili Faktörler
Canan A., BURNAZ H. Ş.
13.Pazarlama Kongresi, Adana, Turkey, 30 October - 01 November 2008, pp.441-456
2007
2007Algılanan Mağaza İmajı Marks And Spencer ve Boyner Mağazalarının Karşılaştırılmasına Yönelik Bir İnceleme
ATAKAN M. G. S., BURNAZ H. Ş.
12.Pazarlama Kongresi, Sakarya, Turkey, 18 - 20 October 2007, pp.183-200
2007
2007A Multi Criteria Analysis of Factors Influencing Organic Food Marketing
TOPCU Y. İ., BURNAZ H. Ş., SÜHA U.
The 13th World Marketing Congress, Verona, Italy, 11 - 14 July 2007, pp.283-287
2007
2007Content Analysis of Web Site as the Communication Medium Does the Culture Matter
URAY N., ÖZGE E., BURNAZ H. Ş.
International Management Development Association (IMDA). The 16th Annual World Business Congress, Maastricht, Netherlands, 4 - 08 July 2007, pp.418-426
2007
2007ANP Application in Mobile Phone Purchasing Process
TOSUN O., GÜNGÖR A., BURNAZ H. Ş., TOPCU Y. İ.
The 22nd European Conference on Operational Research (EURO XXII), Prag, Czech Republic, 8 - 11 July 2007, pp.119
2007
2007Content Analysis of Web Site as the Communication Medium: Does the Culture Matter?
Uray N., Eldas O., Burnaz S.
16th World Business Congress, Maastricht, Netherlands, 4 - 08 July 2007, vol.16, pp.418-426
2006
2006Marks and Spencer in Turkey The Store Image of an International Retailer
M G Serap A., BURNAZ H. Ş.
13th International Conference of EIRASS on Retailing and Services Science, Budapest, Hungary, 9 - 12 July 2006
2005
2005A Multi Criteria Decision Model for Turkish Soft Drink Industry
BURNAZ H. Ş., TOPCU Y. İ.
The 8th International Symposium on the Analytic Hierarchy Process, Honolulu, 7 - 10 July 2005
2005
2005Perceived Conduct and Ethical Issues among Faculty Members
BURNAZ H. Ş., TOPCU Y. İ., M G Serap A.
The 12th World Marketing Congress, Münster, Germany, 6 - 09 July 2005, vol.329
2004
2004A Decision Support Proposal for Retailer Selection Problem
TOPCU Y. İ., BURNAZ H. Ş.
The 17th International Conference on Multiple Criteria Decision Making, Whistler, Canada, 6 - 11 August 2004
2004
2004Modeling Marketing Strategies in Organic Food through Analytic Network Process
TOPCU Y. İ., BURNAZ H. Ş., URGAN S.
The 17th International Conference on Multiple Criteria Decision Making (MCDM 2004), Whistler, Canada, 6 - 11 August 2004, pp.171
2004
2004An Exploratory Study on Consumers Attitudes Towards Online Buying Why They Do Not Buy
BURNAZ H. Ş., TOPCU Y. İ., Ekin S.
4th Annual Conference, The International Academy of E-Business, Atlantic City, United States Of America, 28 - 31 March 2004, pp.27-30
2004
2004Adoption of Internet Banking by Turkish Customers Profile of Adopters vs Nonadopters
GONCA U., URAY N., BURNAZ H. Ş.
4th Annual Conference, The International Academy of E-Business, Atlantic City, United States Of America, 28 - 31 March 2004, pp.157-160
2003
2003Analysis of Advertising Content A Cross Cultural Comparison of American German and Turkish Advertisements
BURNAZ H. Ş., URAY N., ATAMAN M. B., ELMADAĞ BAŞ A. B.
9th Cross-Cultural Research Conference, Rose Hall, Jamaica, 10 - 14 December 2003
2003
2003Geleceğin Yöneticilerinin İş Ahlakına Bakışı Üzerine Bir Çalışma
BURNAZ H. Ş., TOPCU Y. İ., EKİN S.
1. Uluslararası İş ve Meslek Ahlakı Kongresi, Ankara, Turkey, 17 - 19 September 2003, pp.356-365
2003
2003Consumers Attitudes towards Social Responsibilities of Companies
Fatih T., BURNAZ H. Ş.
European Business Ethics Network (EBEN), Budapest, Hungary, 29 - 31 August 2003, pp.184-187
2003
2003An Investigation of the Ethical Dilemmas Faced by Faculty: The Case of Turkey
ATAKAN M. G. S., BURNAZ H. Ş., TOPCU Y. İ.
The 16th EBEN Annual Conference, Budapest, Hungary, 29 - 31 August 2003, pp.188-190
2003
2003A Multicultural Comparison of Ethical Perceptions of Students
ATAKAN M. G. S., BURNAZ H. Ş., TOPCU Y. İ.
EURO / INFORMS Joint International Meeting, İstanbul, Turkey, 6 - 10 July 2003, pp.123
2002
2002Consumers Adoption of Internet Usage in Turkey Comparison between Online Shoppers and Nonshoppers
BURNAZ H. Ş., EKİN S.
International Management Development Association (IMDA) The 11th Annual World Business Congress, Antalya, Turkey, 10 - 14 July 2002, pp.540-547
2002
2002Business Ethics Considerations of Purchasing Professionals
BURNAZ H. Ş., TOPCU Y. İ.
International Management Development Association (IMDA) The 11th Annual World Business Congress, Antalya, Turkey, 10 - 14 July 2002, pp.253-260
2002
2002Suppliers’ perceptions of ethical implications: A comparison with their counterparts’ considerations
TOPCU Y. İ., BURNAZ H. Ş.
The 12th Mini EURO Conference, Brüksel, Belgium, 2 - 05 April 2002, pp.117
1999
1999Sex Role Portrayals in Turkish Television Advertisements
URAY N., BURNAZ H. Ş.
Istanbul Technical University and Technical University of Berlin Joint Conference, İstanbul, Turkey, 11 November 1999 - 12 November 2001
2001
2001Ethical issues in buyer supplier relationships
TOPCU Y. İ., BURNAZ H. Ş.
The 18th European Conference on Operational Research (EURO 2001), Rotterdam, Netherlands, 09 July 2001, pp.173
2001
2001An integrated decision aid for point of purchase selection
BURNAZ H. Ş., TOPCU Y. İ.
The 18th European Conference on Operational Research (EURO 2001), Rotterdam, Netherlands, 9 - 11 July 2001, pp.49
2001
2001Information Content in TV Advertising A Comparative Analysis of German and Turkish TV Commercials
URAY N., BURNAZ H. Ş.
The 10th Biennial World Marketing Congress, Cardiff, United Kingdom, 27 June - 01 July 2001
2001
2001Reklamda Bilgi İçeriği ve Yaratıcı Strateji Türkiye Almanya Karşılaştırması
URAY N., BURNAZ H. Ş.
6.Pazarlama Kongresi, Erzurum, Turkey, 28 June - 01 July 2001, pp.303-313
2000
2000Reklamlarda Kadın Erkek Rollerindeki Değişiklik
URAY N., BURNAZ H. Ş.
5.Pazarlama Kongresi, Antalya, Turkey, 16 - 18 November 2000, pp.425-445
1998
1998Marketing practices and performance of the Turkish clothing industry firms exporting to the European Union
Sezgin S., Uray N., Burnaz S.
International Conference on Globalization, The Multinational Firm, and Emerging Economies, CESME, Turkey, 01 May 1998, vol.10, pp.163-190
1998
1998The Evolution of Large Scale Retailing in Turkey
BURNAZ H. Ş.
Istanbul Technical University and Technical University of Berlin Joint Conference, Berlin, Germany, 22 - 23 October 1998
1998
1998Marketing Strategies of the Turkish Clothing Firms Exporting to EU Countries
SEZGİN S. D., URAY N., BURNAZ H. Ş.
The International Conference on Globalization, The International Firm and Emerging Economies, İzmir, Turkey, 27 - 29 May 1998
1993
1993The ATMs at the Start of the 21st Century A Productivity Paradox
SEZGİN S. D., URAY N., BURNAZ H. Ş.
International Conference on Business and Economic Development in Middle Eastern and Mediterranean Countries, İstanbul, Turkey, 5 - 07 July 1993
Books & Book Chapters
2019
2019Ethics, Social Responsibility and Sustainability in Marketing
Altinbasak-Farina İ. (Editor), Burnaz H. Ş. (Editor)
Springer Nature, Singapore, 2019
2019
2019Competitive Deviance from Ethicality: A Focus On Online Settings
Sahin Kazazoglu G. N., ÖZÇELİK A. B., BURNAZ H. Ş.
in: Ethics, Corporate Social Responsibility and Sustainability in Marketing, , Editor, https://link.springer.com/book/10.10072F978-981-13-7924-6, pp.19-43, 2019
2018
2018Rekabet Stratejileri
BURNAZ H. Ş.
in: Pazarlama İlkeleri, Gegez, Ahmet Ercan, Editor, BETA, pp.542-567, 2018
2018
2018Müşteri İçgörüsü Edinmeye Yönelik Pazarlama Bilgi Sistemi
Burnaz H. Ş., Korkut Altuna O.
in: Pazarlama İlkeleri, Gegez E., Editor, Beta Yayınları, İstanbul, pp.104-139, 2018
2017
2017To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications
ULUBASOGLU G., SENEL M., BURNAZ H. Ş.
in: Marketing at the Confluence between Entertainment and Analytics, Rossi, Patricia, Editor, Springer International AG, pp.969-982, 2017
2016
2016The Impact of Company Facebook Page on Wom Communication of New Product
Demiray M., Burnaz H. Ş.
in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Campbell C., Ma J., Editor, Springer, Cham, pp.234-243, 2016
2016
2016A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship
IŞIK M., ÖZAYDIN Ö., Burnaz H. Ş., Topcu Y. İ.
in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Campbell C., Ma J. , Editor, Springer, Cham, pp.564-573, 2016
2016
2016The Crowdfunding Market: Models, Platforms and Projets
DEMİRAY M., BURNAZ H. Ş., ASLANBAY Y.
in: Crowdfunding for Sustainable Entrepreneurship and Innovation, , Editor, IGI Global, 2016
2013
2013Culture and Websites Interaction: Issues and Perspectives
NACAR R., BURNAZ H. Ş., URAY N.
in: Cultural and Technological Influences on Global Business, Christiansen, Bryan; Turkina, Ekaterina; Williams, Nigel, Editor, IGI Global, pp.316-351, 2013
2011
2011İlişkisel Pazarlamada Müşteri ile İletişimin Değişen Yapısı: Sosyal Medyanın Rolü Üzerine Bir Değerlendirme
BURNAZ H. Ş., URAY N.
in: Selime Sezgin e Armağan, N.Uray, Ş.Burnaz, E.Karaosmanoğlu, B.Elmadağ Baş, G.Ulubaşoğlu, C.Aktan, M.Demiray, Editor, BETA, pp.23-35, 2011
2007
2007Pazarlama ile Üretim-Araştırma-Geliştirme-Tasarım Etkileşimi: Rekabet Üstünlüğüne Giden Yol
URAY N., BURNAZ H. Ş.
in: Sıtkı Gözlü ye Armağan, , Editor, Çağlayan, 2007
2001
2001Reklamcılıkta Content (İçerik) Analizinin Yeri: Kadın ve Erkek Karakterlerin Profili
URAY N., BURNAZ H. Ş.
in: Nezih Neyzi ye Armağan, , Editor, Pazarlama Ve Kamuoyu Araştırmacıları Derneği, pp.220-231, 2001
2000
2000Marketing Practices and Performance of the Turkish Clothing Industry Firms Exporting to the European Union
SEZGİN S. D., URAY N., BURNAZ H. Ş.
in: Advances in International Marketing, Atilla Yaprak, Hulya Tutek, Editor, Ablex Publishing Corp., JAI Press, pp.163-190, 2000
Other Publications
2000
2000The Development of Turkish Passenger Automobile Industry
Burnaz H. Ş., Burnaz Z. T.
Other, pp.297-310, 2000
Supported Projects
2015 - Continues
2015 - ContinuesİTÜ Girişimcilik ve İnovasyon Sertifika Programı 1601 Üniversitelerde Girişimcilik Sertifika Programı Oluşturulması ve Yürütülmesi
TUBITAK Project
Burnaz H. Ş. (Executive)
2019 - 2022
2019 - 2022KA2: Cooperation for innovation and the exchange of good practices - Knowledge Alliances
Erasmus Project
Burnaz H. Ş. (Executive), Erden Bayazıt Z., Yurttaş Ş. A.
2019 - 2022
2019 - 2022ANALYZING CUSTOMER ENGAGEMENT THROUGH CUSTOMER EXPERIENCE IN HEALTHCARE INDUSTRY
Project Supported by Higher Education Institutions
Burnaz H. Ş. (Executive), Özçelik A. B.
2012 - 2021
2012 - 2021Tüketici satın alma niyeti üzerinde menşe ülke bilgisinin rolü: Deri ayakkabı sektöründe bir uygulama
Project Supported by Higher Education Institutions
Burnaz H. Ş. (Executive)
2016 - 2019
2016 - 2019Mobil Numara Taşıma Yolu ile Operatör Değiştirme Davranışlarının Analizi
Project Supported by Higher Education Institutions
Burnaz H. Ş. (Executive)
2016 - 2018
2016 - 2018Innovativeness Impact on Attitude Development Towards Mobile Payment Applications
Project Supported by Higher Education Institutions
Burnaz H. Ş. (Executive)
2013 - 2018
2013 - 2018Çikolata Satışlarındaki Mevsimselik Etkisini Düzenlemeye Yönelik Bir Karar Modeli Yapılandırması
Project Supported by Higher Education Institutions
Burnaz H. Ş. (Executive)
2012 - 2018
2012 - 2018Çok Kriterli Kara Analizi Yaklaşımı ile Pazara Giriş ve Derinleşme Stratejilerinin Değerlendirilmesi
Project Supported by Higher Education Institutions
Burnaz H. Ş. (Executive)
2011 - 2018
2011 - 2018Otomobil Üreticisi Bir Şirketin Etkin Portföy Yönetimi İçin Çok Kriterli Karar Destek Modeli
Project Supported by Higher Education Institutions
Burnaz H. Ş. (Executive)
2010 - 2018
2010 - 2018MOBİL PAZARLAMA FAALİYETLERİNİN REKLAM DEĞERİ VE TÜKETİCİ TUTUMLARI
Project Supported by Higher Education Institutions
Burnaz H. Ş. (Executive)
2008 - 2018
2008 - 2018Pazarlama Etiğinde Kültürler arası Birs Karşılaştırma: Türkiye, Tayland ve Amerika Örneği
Project Supported by Higher Education Institutions
Burnaz H. Ş. (Executive)
2007 - 2018
2007 - 2018Organik Gıda Ürünlerinin Pazarlanmasının Etkileyen Faktörlerin Çok Ölçütlü Analizi
Project Supported by Higher Education Institutions
Burnaz H. Ş. (Executive)
2001 - 2002
2001 - 2002Türk,Alman ve Amerikan TV Reklamlarının Tipolojisi Kültürler arası bir Karşılaştırma
Project Supported by Higher Education Institutions
Burnaz H. Ş. (Executive)
Scientific Refereeing
September 2020
September 2020Journal Of Business Research
Journal Indexed in SSCI
August 2019
August 2019JOURNAL OF BUSINESS ETHICS
Journal Indexed in SSCI
January 2015
January 2015Journal Of Business Ethics
Journal Indexed in SSCI
October 2014
October 2014JOURNAL OF BUSINESS ETHICS
Journal Indexed in SSCI
May 2011
May 2011International Marketing Review
Journal Indexed in SSCI
Congress and Symposium Activities
01 April 2018 - 01 April 2018
01 April 2018 - 01 April 2018ANKOS
Attendee
Antalya-Turkey
Citations
Total Citations (WOS): 137
h-index (WOS): 5
Jury Memberships
October-2017
October 2017Appointment to Academic Staff-Assistant Professorship
Doçentlik Jürisi - Bahçeşehir Üniversitesi
June-2017
June 2017Associate Professor Exam
Doçentlik Jürisi - ÜAK
June-2017
June 2017Associate Professor Exam
Doçentlik Jürisi - ÜAK
May-2017
May 2017Associate Professor Exam
Doçentlik Jürisi - ÜAK
May-2017
May 2017Appointment to Academic Staff-Assistant Professorship
Profesörlük Jürisi - İstanbul Üniversitesi
April-2017
April 2017Associate Professor Exam
Doçentlik Jürisi - ÜAK
April-2017
April 2017Associate Professor Exam
Doçentlik Jürisi - ÜAK
March-2017
March 2017Appointment to Academic Staff-Assistant Professorship
Profesörlük Jürisi - Bahçeşehir Üniversitesi İletişim
March-2017
March 2017Appointment to Academic Staff-Assistant Professorship
Profesörlük Jürisi - Bahçeşehir Üniversitesi İşletme
January-2017
January 2017Appointment to Academic Staff-Assistant Professorship
Doçentlik Jürisi - İstanbul Ünivesitesi
September-2016
September 2016Appointment to Academic Staff-Assistant Professorship
Doçentlik Jürisi - İstanbul Bilgi Üniversitesi
March-2016
March 2016Appointment to Academic Staff-Assistant Professorship
Yardımcı Doçentlik Jürisi - Piri Reis Üniversitesi
January-2016
January 2016Appointment to Academic Staff-Assistant Professorship
Profesörlük Jürisi - Kemerburgaz Üniversitesi
July-2015
July 2015Appointment to Academic Staff-Assistant Professorship
Yardımcı Doçentlik Jürisi - Trakya Üniversitesi
May-2015
May 2015Associate Professor Exam
Doçentlik Jürisi - ÜAK
May-2015
May 2015Associate Professor Exam
Doçentlik Jürisi - ÜAK
May-2015
May 2015Associate Professor Exam
Doçentlik Jürisi - ÜAK
January-2015
January 2015Associate Professor Exam
Doçentlik Jürisi - ÜAK
November-2014
November 2014Appointment to Academic Staff-Assistant Professorship
Profesörlük Jürisi - İstanbul Üniversitesi
March-2014
March 2014Associate Professor Exam
Doçentlik Jürisi - ÜAK
March-2014
March 2014Associate Professor Exam
Doçentlik Jürisi - ÜAK
March-2014
March 2014Associate Professor Exam
Doçentlik Jürisi - ÜAK
November-2013
November 2013Appointment to Academic Staff-Assistant Professorship
Yardımcı Doçentlik Jürisi - Nişantaşı Üniversitesi
August-2011
August 2011