Prof.

Huriye Şebnem Burnaz


İşletme

İşletme Mühendisliği

Education Information

1992 - 1999

1992 - 1999

Doctorate

Boğaziçi Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme (Dr), Turkey

1990 - 1992

1990 - 1992

Postgraduate

İstanbul Teknik Üniversitesi, Fen Bilimleri Enstitüsü, İşletme Mühendisliği Anabilim Dalı, Turkey

1986 - 1990

1986 - 1990

Undergraduate

İstanbul Teknik Üniversitesi, İşletme Fakültesi, İşletme Mühendisliği Bölümü, Turkey

Dissertations

1998

1998

Doctorate

Institutional Changes in Turkish Food Retail Sector with Regard to the Development of Large-Scale Retailing

Boğaziçi Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme (Dr)

1992

1992

Postgraduate

Stratejik planlama ve Türk otomobil sanayiinde bir inceleme

İstanbul Teknik Üniversitesi, Fen Bilimleri Enstitüsü, İşletme Mühendisliği Anabilim Dalı

Foreign Languages

C1 Advanced

C1 Advanced

English

B2 Upper Intermediate

B2 Upper Intermediate

French

Research Areas

Social Sciences and Humanities, Management, Marketing

Academic Titles / Tasks

2011 - Continues

2011 - Continues

Professor

Istanbul Technical University, İşletme, İşletme Mühendisliği

2005 - 2011

2005 - 2011

Associate Professor

Istanbul Technical University, İşletme, İşletme Mühendisliği

2002 - 2005

2002 - 2005

Assistant Professor

Istanbul Technical University, İşletme, İşletme Mühendisliği

1999 - 2002

1999 - 2002

Lecturer PhD

Istanbul Technical University, İşletme, İşletme Mühendisliği

Managerial Experience

2018 - Continues

2018 - Continues

University Executive Board Member

2016 - Continues

2016 - Continues

Rectorate Commissioner

İstanbul Teknik Üniversitesi, Girişimci Ve Yenilikçi Üniversite Endeksi Çalışma Komisyonu

2016 - Continues

2016 - Continues

Rectorate Commissioner

İstanbul Teknik Üniversitesi, İtü Vakfı Dergisi Yayın Kurulu

2014 - Continues

2014 - Continues

Director of the Center

İstanbul Teknik Üniversitesi, Ginova (Girişimcilik Ve İnovasyon) Merkezi

2017 - 2019

2017 - 2019

Rectorate Commissioner

Istanbul Technical University

2012 - 2018

2012 - 2018

Member of the Senate

Istanbul Technical University

2012 - 2018

2012 - 2018

Director of The Institution

Istanbul Technical University, Sosyal Bilimler Enstitüsü

2012 - 2018

2012 - 2018

Rectorate Commissioner

Istanbul Technical University

2013 - 2017

2013 - 2017

Fakülte Yönetim Kurulu Üyesi

İstanbul Teknik Üniversitesi, Bilim Mühendislik Ve Teknolojide Kadın Araştırmaları Ve Uygulamaları Merkezi

2016 - 2016

2016 - 2016

Rectorate Commissioner

İstanbul Teknik Üniversitesi, Kamu Konutları Esaslarını Güncelleme Komisyonu

2014 - 2016

2014 - 2016

Rectorate Commissioner

İstanbul Teknik Üniversitesi, Kurumsal Kimlik Ve Logolu Ürünler Komisyonu

2014 - 2016

2014 - 2016

Rectorate Commissioner

İstanbul Teknik Üniversitesi, Kantin, Kafeteryalar Ve Yemek Yeme Yerleri Denetleme Komisyonu

2012 - 2016

2012 - 2016

BAP Scientific Commissioner

İstanbul Teknik Üniversitesi, Rektörlük

2010 - 2012

2010 - 2012

Assistant Director of the Institute

İstanbul Teknik Üniversitesi, Sosyal Bilimler Enstitüsü

2010 - 2012

2010 - 2012

Rectorate Commissioner

İstanbul Teknik Üniversitesi, Kantin, Kafeteryalar Ve Yemek Yeme Yerleri Denetleme Komisyonu

Non Academic Experience

2017 - Continues

2017 - Continues

Non-profit Organisation, Türkiye Pazarlama Derneği

2017 - Continues

2017 - Continues

Other Public Institution, Yök

Courses

Doctorate

Doctorate

Marketing Theory

Postgraduate

Postgraduate

Global Marketing

Undergraduate

Undergraduate

Marketing

Undergraduate

Undergraduate

Principles of Marketing

Advising Theses

Articles Published in Journals That Entered SCI, SSCI and AHCI Indexes

2019

2019

Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions

Coşkun M. , Gupta S., Burnaz S.

JOURNAL OF CONSUMER BEHAVIOUR, vol.18, no.4, pp.313-331, 2019 (Journal Indexed in SSCI) identifier identifier

2019

2019

Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers

Demiray M. , Burnaz S.

JOURNAL OF BUSINESS RESEARCH, vol.96, pp.115-124, 2019 (Journal Indexed in SSCI) identifier identifier

2009

2009

An exploratory cross-cultural analysis of marketing ethics:The case of turkish, thai, and american businesspeople

Burnaz S. , Atakan M. G. S. , Topcu Y. İ. , Singhapakdi A.

Journal of Business Ethics, vol.90, no.SUPPL 3, pp.371-382, 2009 (Journal Indexed in SCI Expanded) Sustainable Development identifier identifier

2009

2009

A Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople

BURNAZ H. Ş. , M G Serap A., TOPCU Y. İ. , Anusorn S.

Journal of Business Ethics, vol.90, no.3, pp.371-382, 2009 (Journal Indexed in SSCI)

2003

2003

An analysis of the portrayal of gender roles in Turkish television advertisements

Uray N. , BURNAZ S.

SEX ROLES, vol.48, no.1-2, pp.77-87, 2003 (Journal Indexed in SSCI) identifier identifier

2003

2003

An Analysis of the Portrayal of Gender Roles in Turkish TV Advertisements

URAY N. , BURNAZ H. Ş.

Sex Roles: A Journal of Research, vol.48, pp.77-88, 2003 (Journal Indexed in SSCI)

Articles Published in Other Journals

2021

2021

The influence of 'influencer marketing' on YouTube influencers

Acikgoz F., Burnaz S.

International Journal of Internet Marketing and Advertising, vol.15, no.2, pp.201-219, 2021 (Refereed Journals of Other Institutions) identifier

2020

2020

İnovasyona Giden Yol: Kitle Fonlaması

DEMİRAY M., BURNAZ H. Ş.

Fortune Türkiye, 2020 (National Non-Refereed Journal)

2019

2019

A Qualitative Research On Perceived Authenticity of Corporate Social Responsibility

Sahin Kazazoglu G. N. , BURNAZ H. Ş.

Journal of Management, Marketing and Logistics, vol.6, no.4, pp.225-238, 2019 (Refereed Journals of Other Institutions) Sustainable Development

2019

2019

Positioning of crowdfunding platforms: Turkey as an emerging market case

DEMİRAY M., BURNAZ H. Ş.

Journal of Management Marketing and Logistics, vol.6, no.2, pp.84-94, 2019 (Refereed Journals of Other Institutions)

2019

2019

Customer Experience Quality Dimensions in Health Care: Perspectives of Industry Experts

ÖZÇELİK A. B. , BURNAZ H. Ş.

Journal of Management, Marketing and Logistics, vol.6, no.2, pp.62-72, 2019 (Refereed Journals of Other Institutions)

2019

2019

Sadece Müşteri mi Deneyim Yaşar? Hasta Deneyimine 5P Yaklaşımı

BURNAZ H. Ş. , ÖZÇELİK A. B.

Harvard Business Review Türkiye, no.75, pp.102-107, 2019 (National Non-Refereed Journal)

2018

2018

An Analysis of Voters’ Perception of Visual Advertisements with Respect to Neuro-Marketing Approach

ALBURAİ A., GİRİSKEN Y., BURNAZ H. Ş.

Journal of Business, Economics and Finance, vol.7, no.3, pp.237-258, 2018 (Refereed Journals of Other Institutions)

2017

2017

Türkiye ve Türk Ürünlerine Yönelik Ulusal Kalıp Yargılar Üzerine Bir Araştırma

COŞKUN M. , ERGEN F. H. , BURNAZ H. Ş.

Tüketici ve Tüketici Araştırmaları Dergisi, vol.9, pp.297-316, 2017 (Other Refereed National Journals)

2017

2017

Makineler İnsanı Anlar mı? – Nörobilim Teknikleri ile Tüketiciyi Yeniden Keşfetmek

Girişken Y., Burnaz H. Ş.

İTÜ Vakfı Dergisi, vol.75, pp.62-65, 2017 (National Refreed University Journal)

2017

2017

Tüketici Etiği Çerçevesinde Korsan Tüketim: Sosyo-Bilişsel Bir Model Önerisi

OKAN M. , BURNAZ H. Ş.

ODTÜ Gelişme Dergisi, vol.44, no.1, pp.69-93, 2017 (Other Refereed National Journals)

2016

2016

Exploring the Literal Effect of COO for a New Brand: A Conjoint Analysis Approach

Coşkun M. , Burnaz S.

Journal of International Consumer Marketing, vol.28, no.2, pp.106-120, 2016 (Refereed Journals of Other Institutions) identifier identifier

2016

2016

User Attitudes towards Mobile Payment: A New Purchasing Application from Turkey

AYDIN G., BURNAZ H. Ş.

Journal of Euromarketing, vol.25, pp.115-130, 2016 (Refereed Journals of Other Institutions)

2016

2016

Mobil Cüzdan Kullanım Niyeti ve Kişisel Yenilikçiliğin Aracılık Etkisi

AYDIN G., BURNAZ H. Ş.

Finans, Politik ve Ekonomik Yorumlar Dergisi, vol.53, no.611, pp.71-84, 2016 (Other Refereed National Journals)

2016

2016

Exploring the literal effect of country of origin for a new brand a conjoint analysis approach

COŞKUN M. , BURNAZ H. Ş.

Journal of International Consumer Marketing, vol.28, no.2, pp.106-120, 2016 (Refereed Journals of Other Institutions)

2016

2016

Adoption of Mobile Payment Systems: A Study on Mobile Wallets

AYDIN G., BURNAZ H. Ş.

Journal of Business, Economics and Finance, vol.5, no.1, pp.73-92, 2016 (Refereed Journals of Other Institutions)

2013

2013

The Impact of Country of Origin on Consumers Purchasing Intentions

COŞKUN M. , BURNAZ H. Ş.

The Journal of American Business Review, vol.2, pp.238-245, 2013 (Refereed Journals of Other Institutions)

2011

2011

A Cultural Content Analysis of Multinational Companies Websites

NACAR R., BURNAZ H. Ş.

Qualitative Marketing Research: An International Journal, vol.14, pp.274-288, 2011 (Refereed Journals of Other Institutions)

2011

2011

Consumer Evaluations on Brand Extensions B2B Brands Extended into B2C Markets

BURNAZ H. Ş. , BİLGİN P.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, vol.20, pp.256-267, 2011 (Refereed Journals of Other Institutions)

2010

2010

Have Ethical Perceptions Changed A Comparative Study on the Ethical Perceptions of Turkish Faculty Members

BURNAZ H. Ş. , M G Serap A., TOPCU Y. İ.

Journal of Academic Ethics, vol.8, pp.137-151, 2010 (Refereed Journals of Other Institutions)

2007

2007

Retail Internationalisation A British Retailer in Turkey

M G Serap A., BURNAZ H. Ş.

European Regional Review, European Retail Digest, pp.40-43, 2007 (Refereed Journals of Other Institutions)

2006

2006

A Multiple Criteria Decision Making Approach for the Evaluation of Retail Location

BURNAZ H. Ş. , TOPCU Y. İ.

Journal of Multi-Criteria Decision Analysis (JMCDA), vol.14, pp.67-76, 2006 (Refereed Journals of Other Institutions)

2004

2004

Success Factors of a Brand Extension

Göksu Ç., Burnaz H. Ş.

ESTIEM (European Students of Industrial Engineering & Management) Magazine, vol.26, pp.19-22, 2004 (Other Refereed National Journals)

2003

2003

Perakendede Dönüşümün Temel Taşı: Büyük Ölçekli Perakendecilik

Burnaz H. Ş.

Retail News, vol.42, pp.36-38, 2003 (Other Refereed National Journals)

2003

2003

Marka Yayma Yoluyla Pazara Sunulan Yeni Ürünlerin Tüketiciler Açısından Değerlendirilmesi

Burnaz H. Ş. , Esgin N.

Pazarlama Dünyası, vol.17, pp.23-30, 2003 (Other Refereed National Journals)

1995

1995

Hedef Pazar Olarak Kadınların Aile İçi Satın Alma Karar Yapısı ve Yaşam Biçimi Bölümlendirmesi

SEZGİN S. D. , Uray N. , Burnaz H. Ş.

Anadolu Üniversitesi Açıköğretim Fakültesi Dergisi, vol.1, pp.117-135, 1995 (National Refreed University Journal)

Refereed Congress / Symposium Publications in Proceedings

2020

2020

Kitle Fonlamasına Katlımda Etkili Olan Sosyal Dinamikler

DEMİRAY M., BURNAZ H. Ş.

İSEFAM Çalıştayları, Sakarya Üniversitesi, Sakarya, Turkey, 12 April - 12 February 2020

2019

2019

Has Luxury Consumption Something to Do with Fear and Love?

ÇEŞMECİ C., BURNAZ H. Ş.

The 22nd AMS World Marketing Congress, Edinburgh, Saint Helena, 9 - 12 July 2019

2019

2019

The Impact of Sponsored Content On Attitude Towards Youtube Influencers

BURNAZ H. Ş. , ACIKGOZ F.

28th Annual CIMaR Conference, Ankara, Turkey, 17 - 21 June 2019

2018

2018

How Does Relationship Marketing Relate to Performance?

Sanisoğlu M., Burnaz H. Ş.

Global İşletme Araştırmaları Kongresi, İstanbul, Turkey, 24 - 25 May 2018, pp.30-40

2018

2018

Does Political Affiliation Affect the Way Voters Gaze at Printed Advertisements? An Eye-tracking Study

Al-Burai A., Burnaz H. Ş. , Girişken Y.

Global İşletme Araştırmaları Kongresi, İstanbul, Turkey, 24 - 25 May 2018, pp.10-20

2017

2017

The Impact of Store Disorderliness on Shopping Behavior in a Fashion Retail Context

COŞKUN M., BURNAZ H. Ş.

American Marketing Association Summer Conference, 4 - 06 August 2017

2017

2017

A Typology for P2P Access Based Exchanges in Marketplaces

Ülker C., Burnaz H. Ş.

Global İşletme Araştırmaları Kongresi, İstanbul, Turkey, 24 - 25 May 2017, pp.716-722

2017

2017

Is the Behavior of Consumer Always Conscious?

Coşkun M. , Burnaz H. Ş.

Global İşletme Araştırmaları Kongresi, İstanbul, Turkey, 24 - 25 May 2017, pp.10-20

2016

2016

How Does the Perceived Deviancy of Online Reviews Affect the Ethicality Perception?

Sahin Kazazoglu G. N. , ÖZCELİK A. B. , BURNAZ H. Ş.

7th International Conference on Governance Fraud Ethics and Social Responsibility, Turkey, 9 - 10 December 2016

2016

2016

Innovativeness Impact on Attitude Development towards Mobile Payment Applications

AYDIN G., BURNAZ H. Ş.

International Management Development Association (IMDA) 25th Annual World Business Congress, Londrina, Brazil, 15 - 19 June 2016

2013

2013

A MULTI CRITERIA DECISION ANALYSIS APPROACH TO MEASURE THE EFFECTIVENESS OF SPORTS SPONSORSHIP

Isik M., Ozaydin O., Burnaz S. , Topcu Y. İ.

16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Melbourne, Australia, 17 - 20 July 2013, pp.564-573 identifier

2015

2015

Decision of advertising media selection by using ANP in the FMCG industry

YEŞİLYURT C., BURNAZ H. Ş. , TOPCU Y. İ.

The 27th European Conference on Operational Research (EURO 2015), Glasgow, United Kingdom, 12 - 15 July 2015, pp.78

2014

2014

The Role of Peer Influence on Brand Community Commitment A SEM Model for Brand Communities in a Social Networking Site

DEMİRAY M. , BURNAZ H. Ş.

AMA 2014 Summer Marketing Educators’ Conference, San-Francisco, Costa Rica, 1 - 03 August 2014

2013

2013

A Decision Model for Preventing Seasonality in Chocolate Purchasing

BURNAZ H. Ş. , VATANSEVER F., İPEK S., TOPCU Y. İ.

The 26th EURO - INFORMS Joint International Conference, Roma, Italy, 1 - 04 July 2013, pp.18

2012

2012

MARKA TOPLULUKLARINDA FİKİR LİDERLİĞİ: YENİ ÜRÜN SATIN ALMA NİYETİNİN OLUŞMASINDAKİ ROLÜ

Demiray M. , Burnaz H. Ş.

17. ULUSAL PAZARLAMA KONGRESİ, Balıkesir, Turkey, 18 - 21 October 2012, pp.21-40

2012

2012

Evaluation of Entry and Penetration Strategies to Middle East Market Utilizing A Multi Criteria Decision Analysis Approach

MERVE Y., ŞERAFETTİN Ö., BURNAZ H. Ş. , TOPCU Y. İ.

The 42nd International Conference on Computers and Industrial Engineering, Cape-Town, South Africa, 16 - 18 July 2012

2012

2012

A Decision Analysis on Cooperative Advertising

BURNAZ H. Ş. , EKMEKCİ E., TOPCU Y. İ.

The 25th European Conference on Operational Research (EURO XXV), Vilnius, Lithuania, 8 - 11 July 2012, pp.49

2012

2012

The Country of Origin Effect on Purchasing Intention of Turkish Consumers for Leather Shoes

Coşkun M. , Burnaz H. Ş.

International Management Development Association (IMDA) 21st Annual World Business Congress, Helsinki, Finland, 4 - 08 July 2012, pp.236-243

2012

2012

Online Brand Communities: Their Influence on new product adoption

Demiray M. , Burnaz H. Ş.

TUB-ITU Joint Conference 2012, Berlin, Germany, 11 - 14 January 2012, pp.1

2011

2011

A Decision Support on Planning Retail Tenant Mix in Shopping Malls

BURNAZ H. Ş. , TOPCU Y. İ.

7th International Strategic Management Conference, Paris, France, 30 June - 02 July 2011, pp.317-323

2011

2011

A Multi-Criteria Decision Support Model for Effective Portfolio Management of an Automobile Manufacturing Company

YILMAZ F., BURNAZ H. Ş. , TOPCU Y. İ.

The 21st International Conference on Multiple Criteria Decision Making (MCDM 2011), Jyvaskyla, Finland, 13 - 17 June 2011, pp.230

2011

2011

Determining the Effects of Sports Sponsorship Success

IŞIK M., ÖZAYDIN Ö., TOPCU Y. İ. , BURNAZ H. Ş.

The 21st International Conference on Multiple Criteria Decision Making (MCDM 2011), Jyvaskyla, Finland, 13 - 17 June 2011, pp.231

2010

2010

A Multi Criteria Decision Analysis For Mobile Phone Purchasing

BURNAZ H. Ş. , TOPCU Y. İ.

Global Marketing Conference, Tokyo, Japan, 9 - 11 September 2010, pp.2325-2336

2010

2010

Advertising Value of Mobile Marketing Activities and Consumer Attitudes

GÖZDE E., BURNAZ H. Ş. , URAY N.

Global Marketing Conference, Tokyo, Japan, 9 - 11 September 2010, pp.511-522

2010

2010

Profiling Fast Fashion Apparel Shoppers A Study on Consumers Perceived Shopping Values

CANAN A., BURNAZ H. Ş.

International Management Development Association (IMDA) The 19th Annual World Business Congress, Konya, Turkey, 20 - 25 July 2010, pp.271-278

2010

2010

An AHP model to evaluate brand equity of sports clubs

IŞIK M., ÖZAYDIN Ö., TOPCU Y. İ. , BURNAZ H. Ş.

The 24th European Conference on Operational Research (EURO XXIV), Lizbon, Portugal, 11 - 14 July 2010, pp.71

2010

2010

An Emerging Concept Digital Strategies and I Marketing

HALİL İBRAHİM T., BURNAZ H. Ş.

NMIC - 2nd International Conference on New Media and Interactivity, İstanbul, Turkey, 28 - 30 April 2010, pp.100-106

2010

2010

The Use of Social Media as a New Marketing Communications Tool

HANDE H., TUĞÇE Ö., BURNAZ H. Ş.

NMIC - 2nd International Conference on New Media and Interactivity, İstanbul, Turkey, 28 - 30 April 2010, pp.148-153

2010

2010

Perceived Shopping Values of Young Consumers in Fast Fashion Retailing

CANAN A., BURNAZ H. Ş.

7th International Conference For Consumer Behaviour, Tourism and Retailing Research, ESHTE, Lizbon, Portugal, 7 - 09 April 2010, pp.484-489

2009

2009

Web Sitelerinde Bilgi İçeriğinin Yerelleşmesi Türkiye deki Çokuluslu Firmalar

NACAR R., BURNAZ H. Ş.

14.Pazarlama Kongresi, Yozgat, Turkey, 14 - 17 October 2009, pp.478-487

2009

2009

Comparison of Two Apparel Retailer Companies: A Multiple Criteria Evaluation of Retail Locations

TOPCU Y. İ. , BURNAZ H. Ş.

The 23rd European Conference on Operational Research (EURO XXIII), Bonn, Germany, 5 - 08 July 2009, pp.35

2009

2009

Modeling Marketing Strategies against Market Entries of Innovative Products

GÜLÜM S., DEDES S., BURNAZ H. Ş. , TOPCU Y. İ.

The 20th International Conference on Multiple Criteria Decision Making (MCDM 2009), Chengdu, China, 21 - 26 June 2009, pp.202-203

2008

2008

Ekolojik Tekstil Ürünlerinin Pazarlanmasına Yönelik Tüketici Tutumları ve Etkili Faktörler

Canan A., BURNAZ H. Ş.

13.Pazarlama Kongresi, Adana, Turkey, 30 October - 01 November 2008, pp.441-456

2007

2007

A Multi Criteria Analysis of Factors Influencing Organic Food Marketing

TOPCU Y. İ. , BURNAZ H. Ş. , SÜHA U.

The 13th World Marketing Congress, Verona, Italy, 11 - 14 July 2007, pp.283-287

2007

2007

Content Analysis of Web Site as the Communication Medium Does the Culture Matter

URAY N. , ÖZGE E., BURNAZ H. Ş.

International Management Development Association (IMDA). The 16th Annual World Business Congress, Maastricht, Netherlands, 4 - 08 July 2007, pp.418-426

2007

2007

ANP Application in Mobile Phone Purchasing Process

TOSUN O., GÜNGÖR A., BURNAZ H. Ş. , TOPCU Y. İ.

The 22nd European Conference on Operational Research (EURO XXII), Prag, Czech Republic, 8 - 11 July 2007, pp.119

2007

2007

Content Analysis of Web Site as the Communication Medium: Does the Culture Matter?

Uray N. , Eldas O., Burnaz S.

16th World Business Congress, Maastricht, Netherlands, 4 - 08 July 2007, vol.16, pp.418-426 identifier

2006

2006

Marks and Spencer in Turkey The Store Image of an International Retailer

M G Serap A., BURNAZ H. Ş.

13th International Conference of EIRASS on Retailing and Services Science, Budapest, Hungary, 9 - 12 July 2006

2005

2005

A Multi Criteria Decision Model for Turkish Soft Drink Industry

BURNAZ H. Ş. , TOPCU Y. İ.

The 8th International Symposium on the Analytic Hierarchy Process, Honolulu, 7 - 10 July 2005

2005

2005

Perceived Conduct and Ethical Issues among Faculty Members

BURNAZ H. Ş. , TOPCU Y. İ. , M G Serap A.

The 12th World Marketing Congress, Münster, Germany, 6 - 09 July 2005, vol.329

2004

2004

A Decision Support Proposal for Retailer Selection Problem

TOPCU Y. İ. , BURNAZ H. Ş.

The 17th International Conference on Multiple Criteria Decision Making, Whistler, Canada, 6 - 11 August 2004

2004

2004

Modeling Marketing Strategies in Organic Food through Analytic Network Process

TOPCU Y. İ. , BURNAZ H. Ş. , URGAN S.

The 17th International Conference on Multiple Criteria Decision Making (MCDM 2004), Whistler, Canada, 6 - 11 August 2004, pp.171

2004

2004

An Exploratory Study on Consumers Attitudes Towards Online Buying Why They Do Not Buy

BURNAZ H. Ş. , TOPCU Y. İ. , Ekin S.

4th Annual Conference, The International Academy of E-Business, Atlantic City, United States Of America, 28 - 31 March 2004, pp.27-30

2004

2004

Adoption of Internet Banking by Turkish Customers Profile of Adopters vs Nonadopters

GONCA U., URAY N. , BURNAZ H. Ş.

4th Annual Conference, The International Academy of E-Business, Atlantic City, United States Of America, 28 - 31 March 2004, pp.157-160

2003

2003

Geleceğin Yöneticilerinin İş Ahlakına Bakışı Üzerine Bir Çalışma

BURNAZ H. Ş. , TOPCU Y. İ. , EKİN S.

1. Uluslararası İş ve Meslek Ahlakı Kongresi, Ankara, Turkey, 17 - 19 September 2003, pp.356-365

2003

2003

Consumers Attitudes towards Social Responsibilities of Companies

Fatih T., BURNAZ H. Ş.

European Business Ethics Network (EBEN), Budapest, Hungary, 29 - 31 August 2003, pp.184-187

2003

2003

An Investigation of the Ethical Dilemmas Faced by Faculty: The Case of Turkey

ATAKAN M. G. S. , BURNAZ H. Ş. , TOPCU Y. İ.

The 16th EBEN Annual Conference, Budapest, Hungary, 29 - 31 August 2003, pp.188-190

2003

2003

A Multicultural Comparison of Ethical Perceptions of Students

ATAKAN M. G. S. , BURNAZ H. Ş. , TOPCU Y. İ.

EURO / INFORMS Joint International Meeting, İstanbul, Turkey, 6 - 10 July 2003, pp.123

2002

2002

Consumers Adoption of Internet Usage in Turkey Comparison between Online Shoppers and Nonshoppers

BURNAZ H. Ş. , EKİN S.

International Management Development Association (IMDA) The 11th Annual World Business Congress, Antalya, Turkey, 10 - 14 July 2002, pp.540-547

2002

2002

Business Ethics Considerations of Purchasing Professionals

BURNAZ H. Ş. , TOPCU Y. İ.

International Management Development Association (IMDA) The 11th Annual World Business Congress, Antalya, Turkey, 10 - 14 July 2002, pp.253-260

1999

1999

Sex Role Portrayals in Turkish Television Advertisements

URAY N. , BURNAZ H. Ş.

Istanbul Technical University and Technical University of Berlin Joint Conference, İstanbul, Turkey, 11 November 1999 - 12 November 2001

2001

2001

Ethical issues in buyer supplier relationships

TOPCU Y. İ. , BURNAZ H. Ş.

The 18th European Conference on Operational Research (EURO 2001), Rotterdam, Netherlands, 09 July 2001, pp.173

2001

2001

An integrated decision aid for point of purchase selection

BURNAZ H. Ş. , TOPCU Y. İ.

The 18th European Conference on Operational Research (EURO 2001), Rotterdam, Netherlands, 9 - 11 July 2001, pp.49

2001

2001

Information Content in TV Advertising A Comparative Analysis of German and Turkish TV Commercials

URAY N. , BURNAZ H. Ş.

The 10th Biennial World Marketing Congress, Cardiff, United Kingdom, 27 June - 01 July 2001

2001

2001

Reklamda Bilgi İçeriği ve Yaratıcı Strateji Türkiye Almanya Karşılaştırması

URAY N. , BURNAZ H. Ş.

6.Pazarlama Kongresi, Erzurum, Turkey, 28 June - 01 July 2001, pp.303-313

2000

2000

Reklamlarda Kadın Erkek Rollerindeki Değişiklik

URAY N. , BURNAZ H. Ş.

5.Pazarlama Kongresi, Antalya, Turkey, 16 - 18 November 2000, pp.425-445

1998

1998

Marketing practices and performance of the Turkish clothing industry firms exporting to the European Union

Sezgin S., Uray N., Burnaz S.

International Conference on Globalization, The Multinational Firm, and Emerging Economies, CESME, Turkey, 01 May 1998, vol.10, pp.163-190 identifier

1998

1998

The Evolution of Large Scale Retailing in Turkey

BURNAZ H. Ş.

Istanbul Technical University and Technical University of Berlin Joint Conference, Berlin, Germany, 22 - 23 October 1998

1998

1998

Marketing Strategies of the Turkish Clothing Firms Exporting to EU Countries

SEZGİN S. D. , URAY N. , BURNAZ H. Ş.

The International Conference on Globalization, The International Firm and Emerging Economies, İzmir, Turkey, 27 - 29 May 1998

1993

1993

The ATMs at the Start of the 21st Century A Productivity Paradox

SEZGİN S. D. , URAY N. , BURNAZ H. Ş.

International Conference on Business and Economic Development in Middle Eastern and Mediterranean Countries, İstanbul, Turkey, 5 - 07 July 1993

Books & Book Chapters

2019

2019

Competitive Deviance from Ethicality: A Focus On Online Settings

Sahin Kazazoglu G. N. , ÖZÇELİK A. B. , BURNAZ H. Ş.

in: Ethics, Corporate Social Responsibility and Sustainability in Marketing, , Editor, https://link.springer.com/book/10.10072F978-981-13-7924-6, pp.19-43, 2019 Sustainable Development

2018

2018

Rekabet Stratejileri

BURNAZ H. Ş.

in: Pazarlama İlkeleri, Gegez, Ahmet Ercan, Editor, BETA, pp.542-567, 2018

2018

2018

Müşteri İçgörüsü Edinmeye Yönelik Pazarlama Bilgi Sistemi

Burnaz H. Ş. , Korkut Altuna O.

in: Pazarlama İlkeleri, Gegez E., Editor, Beta Yayınları, İstanbul, pp.104-139, 2018

2017

2017

To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications

ULUBASOGLU G., SENEL M., BURNAZ H. Ş.

in: Marketing at the Confluence between Entertainment and Analytics, Rossi, Patricia, Editor, Springer International AG, pp.969-982, 2017

2016

2016

The Impact of Company Facebook Page on Wom Communication of New Product

Demiray M. , Burnaz H. Ş.

in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Campbell C., Ma J., Editor, Springer, Cham, pp.234-243, 2016

2016

2016

A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship

IŞIK M., ÖZAYDIN Ö., Burnaz H. Ş. , Topcu Y. İ.

in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Campbell C., Ma J. , Editor, Springer, Cham, pp.564-573, 2016

2016

2016

BURNAZ H. Ş.

in: 1994 Ekonomisi, , Editor, İletişim Yayınları, pp.118-138, 2016

2016

2016

The Crowdfunding Market: Models, Platforms and Projets

DEMİRAY M. , BURNAZ H. Ş. , ASLANBAY Y.

in: Crowdfunding for Sustainable Entrepreneurship and Innovation, , Editor, IGI Global, 2016

2013

2013

Culture and Websites Interaction: Issues and Perspectives

NACAR R., BURNAZ H. Ş. , URAY N.

in: Cultural and Technological Influences on Global Business, Christiansen, Bryan; Turkina, Ekaterina; Williams, Nigel, Editor, IGI Global, pp.316-351, 2013

2011

2011

İlişkisel Pazarlamada Müşteri ile İletişimin Değişen Yapısı: Sosyal Medyanın Rolü Üzerine Bir Değerlendirme

BURNAZ H. Ş. , URAY N.

in: Selime Sezgin e Armağan, N.Uray, Ş.Burnaz, E.Karaosmanoğlu, B.Elmadağ Baş, G.Ulubaşoğlu, C.Aktan, M.Demiray, Editor, BETA, pp.23-35, 2011

2008

2008

Uluslarasılaşma Süreci

BURNAZ H. Ş.

in: Küresel Pazarlama Yönetimi, , Editor, BETA, 2008

2001

2001

Reklamcılıkta Content (İçerik) Analizinin Yeri: Kadın ve Erkek Karakterlerin Profili

URAY N. , BURNAZ H. Ş.

in: Nezih Neyzi ye Armağan, , Editor, Pazarlama Ve Kamuoyu Araştırmacıları Derneği, pp.220-231, 2001

2000

2000

Marketing Practices and Performance of the Turkish Clothing Industry Firms Exporting to the European Union

SEZGİN S. D. , URAY N. , BURNAZ H. Ş.

in: Advances in International Marketing, Atilla Yaprak, Hulya Tutek, Editor, Ablex Publishing Corp., JAI Press, pp.163-190, 2000

Supported Projects

2016 - 2019

2016 - 2019

Mobil Numara Taşıma Yolu ile Operatör Değiştirme Davranışlarının Analizi

Project Supported by Higher Education Institutions

Burnaz H. Ş. (Executive)

2016 - 2018

2016 - 2018

Innovativeness Impact on Attitude Development Towards Mobile Payment Applications

Project Supported by Higher Education Institutions

Burnaz H. Ş. (Executive)

2010 - 2018

2010 - 2018

MOBİL PAZARLAMA FAALİYETLERİNİN REKLAM DEĞERİ VE TÜKETİCİ TUTUMLARI

Project Supported by Higher Education Institutions

Burnaz H. Ş. (Executive)

Scientific Refereeing

September 2020

September 2020

Journal Of Business Research

Journal Indexed in SSCI

August 2019

August 2019

JOURNAL OF BUSINESS ETHICS

Journal Indexed in SSCI

January 2015

January 2015

Journal Of Business Ethics

Journal Indexed in SSCI

October 2014

October 2014

JOURNAL OF BUSINESS ETHICS

Journal Indexed in SSCI

May 2011

May 2011

International Marketing Review

Journal Indexed in SSCI



Edit Congress and Symposium Activities

2018

2018

ANKOS

Attendee

Antalya-Turkey

Citations

Total Citations (WOS): 137

h-index (WOS): 5

Jury Memberships

October-2017

October 2017

Appointment Academic Staff

Doçentlik Jürisi - Bahçeşehir Üniversitesi

June-2017

June 2017

Associate Professor Exam

Doçentlik Jürisi - ÜAK

June-2017

June 2017

Associate Professor Exam

Doçentlik Jürisi - ÜAK

May-2017

May 2017

Appointment Academic Staff

Profesörlük Jürisi - İstanbul Üniversitesi

May-2017

May 2017

Associate Professor Exam

Doçentlik Jürisi - ÜAK

April-2017

April 2017

Associate Professor Exam

Doçentlik Jürisi - ÜAK

April-2017

April 2017

Associate Professor Exam

Doçentlik Jürisi - ÜAK

March-2017

March 2017

Appointment Academic Staff

Profesörlük Jürisi - Bahçeşehir Üniversitesi İşletme

March-2017

March 2017

Appointment Academic Staff

Profesörlük Jürisi - Bahçeşehir Üniversitesi İletişim

January-2017

January 2017

Appointment Academic Staff

Doçentlik Jürisi - İstanbul Ünivesitesi

September-2016

September 2016

Appointment Academic Staff

Doçentlik Jürisi - İstanbul Bilgi Üniversitesi

March-2016

March 2016

Appointment Academic Staff

Yardımcı Doçentlik Jürisi - Piri Reis Üniversitesi

January-2016

January 2016

Appointment Academic Staff

Profesörlük Jürisi - Kemerburgaz Üniversitesi

July-2015

July 2015

Appointment Academic Staff

Yardımcı Doçentlik Jürisi - Trakya Üniversitesi

May-2015

May 2015

Associate Professor Exam

Doçentlik Jürisi - ÜAK

May-2015

May 2015

Associate Professor Exam

Doçentlik Jürisi - ÜAK

May-2015

May 2015

Associate Professor Exam

Doçentlik Jürisi - ÜAK

January-2015

January 2015

Associate Professor Exam

Doçentlik Jürisi - ÜAK

November-2014

November 2014

Appointment Academic Staff

Profesörlük Jürisi - İstanbul Üniversitesi

March-2014

March 2014

Associate Professor Exam

Doçentlik Jürisi - ÜAK

March-2014

March 2014

Associate Professor Exam

Doçentlik Jürisi - ÜAK

March-2014

March 2014

Associate Professor Exam

Doçentlik Jürisi - ÜAK

November-2013

November 2013

Appointment Academic Staff

Yardımcı Doçentlik Jürisi - Nişantaşı Üniversitesi

August-2011

August 2011

Appointment Academic Staff

Yardımcı Doçentlik Jürisi - Okan Üniversitesi