Zeynep GÜNAY is an urban planner and professor of urbanism at the Department of Urban and Regional Planning of Istanbul Technical University [ITU]. She holds a bachelor degree in City and Regional Planning from the Middle East Technical University . She was awarded diploma with commendation from the Institute of Housing and Urban Development Studies [IHS Rotterdam, 2003] for the completion of Inner City Development and Housing in Transitional Economies Programme with MATRA Netherlands Ministry of Foreign Affairs Fellowship. She received her first MSc degree with a specialisation on urban conservation [ITU, 2004] and her second on regeneration studies [Cardiff University, 2007]. She attained the title of PhD with her thesis on the sustainability of historic landscapes within the context of neoliberal urbanism [ITU, 2011]. She was appointed as an academic lecturer in 2011 in the very same department she had been working as a research assistant between 2001-2010; and received the title of associate professor in 2013. She serviced as a visiting lecturer in various European universities and research institutes including Bauhaus-Universität Weimar , Institut D'urbanisme de Grenoble , Universitat Internacional de Catalunya  and Gran Sasso Science Institute . She coordinated the module of <socio-economic and cultural challenges in urban development> in Technische Universität Darmstadt [2013-2014] and <sustainable urban conservation> in Universitá degli Studi di Roma Tor Vergata [2014-2015] under the Mundus Urbano MSc in International Cooperation and Urban Development and MESCI Master in Development Economics and International Cooperation. Her major areas of interests are heritage studies, urban conservation and urban regeneration/renewal theories and policies. Through her scholarly works, she questions the vicious relationship between conservation vs reproduction of urban space with reference to neoliberal agenda; and she explores heritage with a particular focus on critical narratives based on heritage and memory industry, heritageisation, memory, conflict heritage and inclusive conservation. She also investigates diverse dynamics in the transformation of urban systems as politics of urbanisation vs urbanisation of politics, culture and city as spectacle, public art, urban society in voluntary and involuntary exclusion, gender, public space and everyday life in diverse world urban regions. She has several international and national research and implementation projects including <Prizren Municipal Development Plan> under the supervision of UN-Habitat  and UNESCO supported <Istanbul Historic Peninsula Conservation Project> , which was awarded a Medal in in European Union Prize for Culture Heritage/Europa Nostra Awards 2004. Currently, she participates in Horizon 2020 MSCA-RISE Project on <Art, Culture, Economy to Democratize Society: Research in Placemaking for Alternative Narratives>. She was awarded with the Routledge Prize Honourable Mention , Emerald Literati Network Outstanding Reviewer  and Gerd Albers Award . She is the member of International Council on Monuments and Sites [ICOMOS], Association of Critical Heritage Studies [ACHS], and the Vice President of the International Society of City and Regional Planners [ISOCARP], Director of Young Planning Professionals’ Programme, as the leading global networks on urban and heritage studies.