I completed my PhD in Warwick Business School in 2007 and re-started working in Management Engineering Dept., Istanbul Technical University in 2006. I worked for Middlesex University as a Research Fellow between 2004 and 2006. I have briefly flipped through the administration side of academia and acted as the Vice-Dean for Academic Affairs of ITU Faculty of Management between 2010 and 2012. I have also acted as the co-coordinator of the dual degree undergraduate program in Business Administration with State University of New York at New Paltz. After EMAC 2013 which I chaired, I visited Robert H. Smith School of Business, University of Maryland (USA) as a Fulbright Visiting Scholar and now am honoured to be a Fulbright Alumni.
I mainly have publications in Corporate Branding, Corporate Social Responsibility, Brand Activism, Co-creation in Services areas that appeared in Journal of Business Research, European Management Review, Journal of Product and Brand Management, European Journal of Marketing, Journal of Brand Management and Journal of General Management as well as in several leading international conferences. I am a member of Academy of Marketing Science, EMAC, AMA-ServSIG, Association for Consumer Research and Pazarlama ve Pazarlama Araştırmaları Derneği. Apart from the conferences, I act as an ad-hoc reviewer for several journals such as Journal of Business Research, International Marketing Review, European Journal of Marketing, International Journal of Interactive Marketing, European Management Review, Journal of Brand Management, Journal of Product and Brand Management, Journal of Marketing Management. I currently serve as the editorial board member of the Journal of Product and Brand Management and am the associate editor of Journal of Sustainable Marketing. I am currently the Vice-President of Conferences of EMAC and will act as the President of EMAC between 2024 and 2027.