Evaluation of Entry and Penetration Strategies to Middle East Market Utilizing A Multi Criteria Decision Analysis Approach


MERVE Y., ŞERAFETTİN Ö., BURNAZ H. Ş. , TOPCU Y. İ.

The 42nd International Conference on Computers and Industrial Engineering, Cape-Town, South Africa, 16 - 18 July 2012

  • Publication Type: Conference Paper / Full Text
  • City: Cape-Town
  • Country: South Africa