The Role of Peer Influence on Brand Community Commitment A SEM Model for Brand Communities in a Social Networking Site


DEMİRAY M. , BURNAZ H. Ş.

AMA 2014 Summer Marketing Educators’ Conference, San-Francisco, Costa Rica, 1 - 03 August 2014

  • Publication Type: Conference Paper / Full Text
  • City: San-Francisco
  • Country: Costa Rica