Decision of advertising media selection by using ANP in the FMCG industry


YEŞİLYURT C., BURNAZ H. Ş. , TOPCU Y. İ.

The 27th European Conference on Operational Research (EURO 2015), Glasgow, United Kingdom, 12 - 15 July 2015, pp.78

  • Publication Type: Conference Paper / Summary Text
  • City: Glasgow
  • Country: United Kingdom
  • Page Numbers: pp.78