The relative importance of usability and functionality factors for online auction and shopping web sites


Çalışır F., Bayraktaroğlu A. E., GUMUSSOY Ç., Topcu Y. İ., MUTLU T.

ONLINE INFORMATION REVIEW, cilt.34, sa.3, ss.420-439, 2010 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 34 Sayı: 3
  • Basım Tarihi: 2010
  • Doi Numarası: 10.1108/14684521011037025
  • Dergi Adı: ONLINE INFORMATION REVIEW
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.420-439
  • Anahtar Kelimeler: Electronic commerce, Turkey, Internet, User studies, Youth, QUALITY, DESIGN
  • İstanbul Teknik Üniversitesi Adresli: Evet

Özet

Purpose - The purpose of this study is to determine the relative importance of the usability and functionality factors for online auction and shopping web sites from the perspective of young consumers.