We investigate the Zeno dynamics of the optical rogue waves. Considering their usage in modeling rogue wave dynamics, we analyze the Zeno dynamics of the Akhmediev breathers, Peregrine and Akhmediev-Peregrine soliton solutions of the nonlinear Schrodinger equation. We show that frequent measurements of the wave inhibits its movement in the observation domain for each of these solutions. We analyze the spectra of the rogue waves under Zeno dynamics. We also analyze the effect of observation frequency on the rogue wave profile and on the probability of lingering of the wave in the observation domain. Our results can find potential applications in optics including nonlinear phenomena. (C) 2017 Elsevier B.V. All rights reserved.