To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications


ULUBASOGLU G., SENEL M., BURNAZ H. Ş.

in: Marketing at the Confluence between Entertainment and Analytics, Rossi, Patricia, Editor, Springer International AG, pp.969-982, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: Springer International AG
  • Page Numbers: pp.969-982
  • Editors: Rossi, Patricia, Editor