Consumer Evaluations on Brand Extensions B2B Brands Extended into B2C Markets

BURNAZ H. Ş. , BİLGİN P.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, vol.20, pp.256-267, 2011 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 20
  • Publication Date: 2011
  • Title of Journal : JOURNAL OF PRODUCT AND BRAND MANAGEMENT
  • Page Numbers: pp.256-267