BURNAZ H. Ş. , BİLGİN P.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT, vol.20, pp.256-267, 2011 (Refereed Journals of Other Institutions)
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Publication Type:
Article / Article
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Volume:
20
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Publication Date:
2011
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Title of Journal :
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
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Page Numbers:
pp.256-267