The Role of Marketing Accountability at the Marketing and Research Development Departments Integration and the New Product Success


ACAR O. A. , KARAOSMANOĞLU E. , NİEJSSEN E.

38. European Marketing Academy Konferansı, Nantes, France, 26 - 29 May 2009, vol.1

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • City: Nantes
  • Country: France