The Role of Marketing Accountability at the Marketing and Research Development Departments Integration and the New Product Success | AVESİS

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The Role of Marketing Accountability at the Marketing and Research Development Departments Integration and the New Product Success

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ACAR O. A., KARAOSMANOĞLU E., NİEJSSEN E.

38. European Marketing Academy Konferansı, Nantes, France, 26 - 29 May 2009, vol.1

Publication Type: Conference Paper / Full Text
Volume: 1
City: Nantes
Country: France
Istanbul Technical University Affiliated: Yes