The impact of market orientation on NSD and financial performance of hospital industry


Lonial S. C. , Tarim M., Tatoglu E., Zaim S., Zaim H.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, vol.108, pp.794-811, 2008 (SCI-Expanded) identifier identifier

Abstract

Purpose - The principal aim of this study is to determine the critical factors of market orientation (MO) and to measure its effect on new service development (NSD) and financial performance of hospital industry in Turkey.