The impact of market orientation on NSD and financial performance of hospital industry


Lonial S. C. , Tarim M., Tatoglu E., Zaim S. , Zaim H.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, cilt.108, ss.794-811, 2008 (SCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 108
  • Basım Tarihi: 2008
  • Doi Numarası: 10.1108/02635570810884012
  • Dergi Adı: INDUSTRIAL MANAGEMENT & DATA SYSTEMS
  • Sayfa Sayıları: ss.794-811

Özet

Purpose - The principal aim of this study is to determine the critical factors of market orientation (MO) and to measure its effect on new service development (NSD) and financial performance of hospital industry in Turkey.