The impact of market orientation on NSD and financial performance of hospital industry

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Copy For Citation

Lonial S. C., Tarim M., Tatoglu E., Zaim S., Zaim H.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, vol.108, pp.794-811, 2008 (SCI-Expanded)

• Publication Type: Article / Article
• Volume: 108
• Publication Date: 2008
• Doi Number: 10.1108/02635570810884012
• Journal Name: INDUSTRIAL MANAGEMENT & DATA SYSTEMS
• Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
• Page Numbers: pp.794-811
• Istanbul Technical University Affiliated: No

Abstract

Purpose - The principal aim of this study is to determine the critical factors of market orientation (MO) and to measure its effect on new service development (NSD) and financial performance of hospital industry in Turkey.