The type and degree of conservation areas in Turkey legally dictate the kind of land uses that can and cannot take place in a conservation area. Thus, the conservation scheme is one of the most important criteria in designing an urban land-use plan. The aim of this study is to analyse the effects of various conservation decisions on land-use allocation holding everything else constant. This study uses a land-allocation mathematical programme formulated by Hanink and Cromley [(1998) Land-use allocation in the absence of complete market values, Journal of Regional Science, 38, pp. 465-480] that integrates the geographical information systems with a generalized assignment problem to determine an optimum level of conservation scheme in Cesme/Izmir, a coastal resort in Turkey. The findings state that the proposed technique is indeed very useful and promising to answer diversified practical issues on a more rational basis.