THE IMPACT OF CORPORATE BRAND TRANSGRESSION ON PUNISHING CORPORATE TRANSGRESSOR MODERATING ROLE OF RELIGIOUS ORIENTATION


KARAOSMANOĞLU E. , Işıksal D. G.

18th World Marketing Congress, Bari, Italy, 14 - 17 July 2015

  • Publication Type: Conference Paper / Full Text
  • City: Bari
  • Country: Italy