A slow fashion design model for bluejeans using house of quality approach


Nergis B. , Candan C. , Sarisaltik S., Seneloglu N., Bozuk R., Amzayev K.

17th World Textile Conference: Shaping the Future of Textiles, AUTEX 2017, Corfu, Greece, 29 - 31 May 2017, vol.254 identifier identifier

Abstract

© Published under licence by IOP Publishing Ltd.The purpose of this study was to develop a slow fashion design model using the house of quality model (HOQ) to provide fashion designers a tool to improve the overall sustainability of denim jeans for Y generation consumers in Turkish market. In doing so, a survey was conducted to collect data on the design & performance expectations as well as the perception of slow fashion in design process of denim jeans of the targeted consumer group. The results showed that Y generation in the market gave the most importance to the sustainable production techniques when identifying slow fashion.