In-store behavioral analytics technology selection using fuzzy decision making

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Atıf İçin Kopyala

Doğan O., Öztayşi B.

JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT, cilt.31, sa.4, ss.612-630, 2018 (SSCI)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 31 Sayı: 4
• Basım Tarihi: 2018
• Doi Numarası: 10.1108/jeim-02-2018-0035
• Dergi Adı: JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT
• Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
• Sayfa Sayıları: ss.612-630
• İstanbul Teknik Üniversitesi Adresli: Evet

Özet

Purpose With the emerging technologies, collecting and processing data about the behaviors of customers or employees in a specific location has become possible. The purpose of this paper is to evaluate existing data collection technologies.