In-store behavioral analytics technology selection using fuzzy decision making

---

Copy For Citation

Doğan O., Öztayşi B.

JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT, vol.31, no.4, pp.612-630, 2018 (SSCI)

• Publication Type: Article / Article
• Volume: 31 Issue: 4
• Publication Date: 2018
• Doi Number: 10.1108/jeim-02-2018-0035
• Journal Name: JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT
• Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
• Page Numbers: pp.612-630
• Istanbul Technical University Affiliated: Yes

Abstract

Purpose With the emerging technologies, collecting and processing data about the behaviors of customers or employees in a specific location has become possible. The purpose of this paper is to evaluate existing data collection technologies.