In-store behavioral analytics technology selection using fuzzy decision making


Doğan O. , Öztayşi B.

JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT, cilt.31, sa.4, ss.612-630, 2018 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 31 Konu: 4
  • Basım Tarihi: 2018
  • Doi Numarası: 10.1108/jeim-02-2018-0035
  • Dergi Adı: JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT
  • Sayfa Sayıları: ss.612-630

Özet

Purpose With the emerging technologies, collecting and processing data about the behaviors of customers or employees in a specific location has become possible. The purpose of this paper is to evaluate existing data collection technologies.