In-store behavioral analytics technology selection using fuzzy decision making

Doğan O., Öztayşi B.

JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT, vol.31, no.4, pp.612-630, 2018 (SSCI) identifier identifier


Purpose With the emerging technologies, collecting and processing data about the behaviors of customers or employees in a specific location has become possible. The purpose of this paper is to evaluate existing data collection technologies.