In-store behavioral analytics technology selection using fuzzy decision making

Doğan O. , Öztayşi B.

JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT, vol.31, no.4, pp.612-630, 2018 (Journal Indexed in SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 31 Issue: 4
  • Publication Date: 2018
  • Doi Number: 10.1108/jeim-02-2018-0035
  • Title of Journal : JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT
  • Page Numbers: pp.612-630

Abstract

Purpose With the emerging technologies, collecting and processing data about the behaviors of customers or employees in a specific location has become possible. The purpose of this paper is to evaluate existing data collection technologies.