Revealing recreational settlement image from tourist sketch maps: a mediterranean holiday village


Erem O.

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, vol.26, no.6, pp.685-701, 2021 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 26 Issue: 6
  • Publication Date: 2021
  • Doi Number: 10.1080/10941665.2021.1908381
  • Journal Name: ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, CAB Abstracts, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index
  • Page Numbers: pp.685-701
  • Istanbul Technical University Affiliated: Yes

Abstract

Tourists experience events, activities, and spaces in holiday destinations. On-site perception occurs with wayfinding, cognitive mapping, and completing memorable experience. Holiday villages are destinations that meet tourists' daily recreation needs as dining, resting, and socializing. This study investigates holiday village components that impact tourist cognitive maps with sketch mapping and questionnaire techniques. The theoretical base proposes a dual-channel cognitive mapping model with personal and environmental variables for unit and route distortions on sketch maps. Cognitive mapping is affected by gender, visit repeat, sign usage, landmark usage, unit's distance to main entrance and route, route length, and route's orientation on site.