BRAND LOVE AND CUSTOMER ENGAGEMENT’xxS ROLE OVER BRAND LOYALTY

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Copy For Citation

PANDIR B., YAŞİN B.

Journal of Management, Marketing and Logistics, vol.4, pp.359-365, 2017 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 4
• Publication Date: 2017
• Doi Number: 10.17261/pressacademia.2017.725
• Journal Name: Journal of Management, Marketing and Logistics
• Page Numbers: pp.359-365
• Istanbul Technical University Affiliated: Yes