BRAND LOVE AND CUSTOMER ENGAGEMENT’xxS ROLE OVER BRAND LOYALTY


PANDIR B. , YAŞİN B.

Journal of Management, Marketing and Logistics, vol.4, pp.359-365, 2017 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 4
  • Publication Date: 2017
  • Doi Number: 10.17261/pressacademia.2017.725
  • Title of Journal : Journal of Management, Marketing and Logistics
  • Page Numbers: pp.359-365