Gender and Similarity: Match or Mismatch—When Is B2B Sales Performance Better?


PENEKLİOĞLU H. O., ELMADAĞ BAŞ A. B.

in: Rediscovering the Essentiality of Marketing, Luca Petruzzellis, Russell S. Winer, Editor, Springer, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: Springer
  • Editors: Luca Petruzzellis, Russell S. Winer, Editor
  • Istanbul Technical University Affiliated: Yes