Brand choice modeling based on diary mode panel data: A model of choice decision in turkish cola market
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Kaya T., Ülengin B.
Journal of Euromarketing, vol.18, no.2, pp.101-114, 2009 (Scopus)
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Publication Type:
Article / Article
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Volume:
18
Issue:
2
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Publication Date:
2009
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Doi Number:
10.1080/10496480903021925
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Journal Name:
Journal of Euromarketing
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Journal Indexes:
Scopus, Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, Hospitality & Tourism Complete, Sociological abstracts
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Page Numbers:
pp.101-114
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Istanbul Technical University Affiliated:
Yes