Brand choice modeling based on diary mode panel data: A model of choice decision in turkish cola market

Kaya T., Ülengin B.

Journal of Euromarketing, vol.18, no.2, pp.101-114, 2009 (Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 18 Issue: 2
  • Publication Date: 2009
  • Doi Number: 10.1080/10496480903021925
  • Journal Name: Journal of Euromarketing
  • Journal Indexes: Scopus, Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, Hospitality & Tourism Complete, Sociological abstracts
  • Page Numbers: pp.101-114
  • Istanbul Technical University Affiliated: Yes