Brand choice modeling based on diary mode panel data: A model of choice decision in turkish cola market


Kaya T. , Ülengin B.

Journal of Euromarketing, vol.18, no.2, pp.101-114, 2009 (Refereed Journals of Other Institutions) identifier

  • Publication Type: Article / Article
  • Volume: 18 Issue: 2
  • Publication Date: 2009
  • Doi Number: 10.1080/10496480903021925
  • Title of Journal : Journal of Euromarketing
  • Page Numbers: pp.101-114