Modeling Marketing Strategies against Market Entries of Innovative Products


GÜLÜM S., DEDES S., BURNAZ H. Ş. , TOPCU Y. İ.

The 20th International Conference on Multiple Criteria Decision Making (MCDM 2009), Chengdu, China, 21 - 26 June 2009, pp.202-203

  • Publication Type: Conference Paper / Summary Text
  • City: Chengdu
  • Country: China
  • Page Numbers: pp.202-203