Modeling Marketing Strategies against Market Entries of Innovative Products

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GÜLÜM S., DEDES S., BURNAZ H. Ş. , TOPCU Y. İ.

The 20th International Conference on Multiple Criteria Decision Making (MCDM 2009), Chengdu, China, 21 - 26 June 2009, pp.202-203

• Publication Type: Conference Paper / Summary Text
• City: Chengdu
• Country: China
• Page Numbers: pp.202-203