A dynamic pricing model for location based systems by using spherical fuzzy AHP scoring

Öztayşi B., Onar S., Kahraman C.

JOURNAL OF INTELLIGENT & FUZZY SYSTEMS, vol.39, no.5, pp.6293-6302, 2020 (SCI-Expanded) identifier identifier

  • Publication Type: Article / Article
  • Volume: 39 Issue: 5
  • Publication Date: 2020
  • Doi Number: 10.3233/jifs-189097
  • Journal Name: JOURNAL OF INTELLIGENT & FUZZY SYSTEMS
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus, Academic Search Premier, Aerospace Database, Applied Science & Technology Source, Business Source Elite, Business Source Premier, Communication Abstracts, Compendex, Computer & Applied Sciences, INSPEC, Metadex, zbMATH, Civil Engineering Abstracts
  • Page Numbers: pp.6293-6302
  • Istanbul Technical University Affiliated: Yes

Abstract

Location-Based Systems enable novel business models that can locate a person and send an action or message to him/her. One of the most commonly adopted location-based business models is location-based advertisements. Companies can send customized messages to target customers by using location-based ads. The model is promising since the conversion rate of the customers is high. On the other side, since the customers can be targeted based on their locations and interests, the price of the advertisement should be modeled a dynamic pricing model. In this study, we propose a dynamic pricing model for location-based ads by using the Spherical Fuzzy AHP method.