Personalized Content Recommendation Engine for Web Publishing Services Using Textmining and Predictive Analytics

Öztayşi B., Tekin A. T., Ozdikicioglu C., Tumkaya K. C.

APPLYING PREDICTIVE ANALYTICS WITHIN THE SERVICE SECTOR, pp.113-124, 2017 (Peer-Reviewed Journal) identifier


Recommendation systems have become very important especially for internet based business such as e-commerce and web publishing. While content based filtering and collaborative filtering are most commonly used groups in recommendation systems there are still researches for new approaches. In this study, a personalized recommendation system based on text mining and predictive analytics is proposed for a real world web publishing company. The approach given in this chapter first preprocesses existing web contents, integrate the structured data with history of a specific user and create an extended TDM for the user. Then this data is used for prediction of the users interest in new content. In order to reach that point, SVM, K-NN and Naive Bayesian methods are used. Finally, the best performing method is used for determining the interest level of the user in a new content. Based on the forecasted interest levels the system recommends among the alternatives.