A cloud-based end-to-end server-side dynamic ad insertion platform for live content

AKGÜL T., ÖZCAN S., İPLİK A.

MMSys 2020 - Proceedings of the 2020 Multimedia Systems Conference, 8 - 11 June 2020, pp.361 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Doi Number: 10.1145/3339825.3393584
  • Page Numbers: pp.361
  • Keywords: Dynamic ad insertion, Personalization, DSP, SSP, Video streaming, MPEG DASH
  • Istanbul Technical University Affiliated: Yes

Abstract

In this paper, we present a cloud-based live video streaming and advertising platform solution that enables internet-based live broadcasts for TV channels. The platform supports server-side dynamic ad insertion with automated ad detection and personalized ad placement. A unique feature of our solution is an interactive personalized single ad that can be inserted at desired locations in the live stream independent of broadcaster's commercial break period, which increases ad viewability up to 95% and completion rate up to 97% on average. The platform also provides management interfaces both for the broadcaster as well as for the advertisement agencies enabling fully automated programmatic TV ads.