Sadece Müşteri mi Deneyim Yaşar? Hasta Deneyimine 5P Yaklaşımı


BURNAZ H. Ş., ÖZÇELİK A. B.

Harvard Business Review Türkiye, no.75, pp.102-107, 2019 (Non Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Publication Date: 2019
  • Journal Name: Harvard Business Review Türkiye
  • Page Numbers: pp.102-107
  • Istanbul Technical University Affiliated: Yes