Evaluation of Entry and Penetration Strategies to Middle East Market Utilizing A Multi Criteria Decision Analysis Approach

MERVE Y., ŞERAFETTİN Ö., BURNAZ H. Ş., TOPCU Y. İ.

The 42nd International Conference on Computers and Industrial Engineering, Cape-Town, South Africa, 16 - 18 July 2012

  • Publication Type: Conference Paper / Full Text
  • City: Cape-Town
  • Country: South Africa
  • Istanbul Technical University Affiliated: Yes