RSA Regions in Recovery Second Edition 2022 , London, United Kingdom, 21 March - 01 April 2022
The Covid-19 pandemic spread rapidly and turned into a global epidemic, affecting Turkey as of March 2020. It has become a significant challenge for different stakeholders across the creative industries. In this process, the incomes of artists and cultural industry workers worldwide decreased or were wholly cut off due to the inability to hold concerts, exhibitions, fairs, and festivals due to the restrictions imposed. This study provides a perspective from the local stakeholders and networks in Istanbul's Tomtom neighborhood, where the creative industries are the main focus and one of the most invested districts by a neighborhood marketing campaign. The designers in Tomtom Neighborhood and its immediate surroundings were also greatly affected by this pandemic process. According to the case study, the COVID-19 pandemic has demonstrated that some creative industries adopted new business models to operate during this crisis. Nevertheless, while some creative industries struggle to adapt and be resilient to new changes, others are more fragile and unable to cope. This study reveals that one of the most critical factors in the creative industries' coping with times of crisis are public support and advocates and their social networks, and how these networks are fragile.