Advertising Value of Mobile Marketing Activities and Consumer Attitudes


GÖZDE E., BURNAZ H. Ş., URAY N.

Global Marketing Conference, Tokyo, Japan, 9 - 11 September 2010, pp.511-522

  • Publication Type: Conference Paper / Full Text
  • City: Tokyo
  • Country: Japan
  • Page Numbers: pp.511-522
  • Istanbul Technical University Affiliated: Yes