When Dishonesty Makes Us Apart or Close? A Reflection on Consumer-Brand Relationships


Işıksal D. G., KARAOSMANOĞLU E., ATAKAN Ş. S.

2018 AMA Summer Academy Conference, Boston, United States Of America, 10 - 12 December 2018

  • Publication Type: Conference Paper / Summary Text
  • City: Boston
  • Country: United States Of America
  • Istanbul Technical University Affiliated: Yes