A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship

IŞIK M., ÖZAYDIN Ö., Burnaz H. Ş., Topcu Y. İ.

in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Campbell C., Ma J. , Editor, Springer, Cham, pp.564-573, 2016

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2016
  • Publisher: Springer
  • City: Cham
  • Page Numbers: pp.564-573
  • Editors: Campbell C., Ma J. , Editor
  • Istanbul Technical University Affiliated: Yes