Semantics Based on Eye-tracking Data


Buchmann R. A. , Mihaila A., Meza R.

9th WSEAS International Conference on Applied Informatics and Communications, Moscow, Russia, 20 - 22 August 2009, pp.471-472 identifier

  • Publication Type: Conference Paper / Full Text
  • City: Moscow
  • Country: Russia
  • Page Numbers: pp.471-472

Abstract

Eye tracking is an emerging field with multiple applications in medicine, marketing, cognitive sciences and others. This paper proposes a framework for capturing semantics from eye tracking data during the process of text skimming by readers of electronic: documents, mainly from the Web. The research is part of an eye-tracking oriented project which alms at formalizing and defining web frameworks that exploit eye tracking data for better customization and adaptability with respect to each user's ocular activity during the user-computer interaction and the browsing experience. However, the scope of the paper is limited to the process of reading textual information which, according to recent studies, tends to become a process of text skimming for visual cues and keywords.