An Analysis of Voters’ Perception of Visual Advertisements with Respect to Neuro-Marketing Approach


ALBURAİ A., GİRİSKEN Y., BURNAZ H. Ş.

Journal of Business, Economics and Finance, vol.7, no.3, pp.237-258, 2018 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 7 Issue: 3
  • Publication Date: 2018
  • Title of Journal : Journal of Business, Economics and Finance
  • Page Numbers: pp.237-258