Targeted Dysfunctionality: A Systematic Review and Conceptualization: An Abstract

OKAN M., ELMADAĞ BAŞ A. B.

in: Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing, Rossi Patricia, Krey Nina, Editor, Springer, pp.369-370, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Springer
  • Page Numbers: pp.369-370
  • Editors: Rossi Patricia, Krey Nina, Editor
  • Istanbul Technical University Affiliated: Yes