Does Political Affiliation Affect the Way Voters Gaze at Printed Advertisements? An Eye-tracking Study

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Al-Burai A., Burnaz H. Ş. , Girişken Y.

Global İşletme Araştırmaları Kongresi, İstanbul, Turkey, 24 - 25 May 2018, pp.10-20

• Publication Type: Conference Paper / Summary Text
• City: İstanbul
• Country: Turkey
• Page Numbers: pp.10-20