Does Political Affiliation Affect the Way Voters Gaze at Printed Advertisements? An Eye-tracking Study

Al-Burai A., Burnaz H. Ş., Girişken Y.

Global İşletme Araştırmaları Kongresi, İstanbul, Turkey, 24 - 25 May 2018, pp.10-20

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.10-20
  • Istanbul Technical University Affiliated: Yes