Decision of advertising media selection by using ANP in the FMCG industry

YEŞİLYURT C., BURNAZ H. Ş., TOPCU Y. İ.

The 27th European Conference on Operational Research (EURO 2015), Glasgow, United Kingdom, 12 - 15 July 2015, pp.78

  • Publication Type: Conference Paper / Summary Text
  • City: Glasgow
  • Country: United Kingdom
  • Page Numbers: pp.78
  • Istanbul Technical University Affiliated: Yes