Selection of transportation mode is a multi-criteria problem which has both tangible and intangible factors with several alternatives. In this paper the criteria, which effect the selection of transportation mode, have been identified and used to develop a generic analytic network process (ANP) model. This 38 criteria classified into four sub networks; benefits (B), cost (C), opportunities (0) and risks (R). The priorities in all four sub-networks are calculated for each of six alternatives by using The SuperDecisions Software. The multicative formula [(BxO)/(CxR)] used to get overall results. The ability of ANP to consider interdependences and outerdependences enables realistic complex models alike in real-life. The generic transportation mode selection model developed by the authors can be used for all other industries.