Gender And Similarity - Match Or Mismatch: When Is B2B Sales Performance Better?

Elmadağ Baş A. B., Peneklioğlu O.

18th AMS World Marketing Congress, Bari, Italy, 14 - 18 July 2015, pp.1

  • Publication Type: Conference Paper / Full Text
  • City: Bari
  • Country: Italy
  • Page Numbers: pp.1
  • Istanbul Technical University Affiliated: Yes