Revealing user needs, which are usually dependent on qualitative methods, is a fundamental stage for medical technology selection and purchasing. The aim of this study is to determine weights of factors affecting magnetic resonance imaging (MRI) system selection from the radiologists' perspective. In order to solve the problem, an analytic hierarchy process (AHP)-based model is used. Factors that affect the MRI system selection from radiologists' point of view include five main criteria and 19 sub-criteria that are indicated by experts. An online questionnaire containing demographic questions enables each expert to compare the relative priority of criteria with all the other criteria. According to the analysis of 39 experts (i.e., radiologists), brand-and patient comfort-related factors are the two most important factors affecting the MRI system selection. A real-world application is conducted to illustrate the utilization of the model. AHP contributes to developing an analytic and comprehensive framework of decision making. The method should be considered by practitioners involved in decisions about new medical systems.