Determinants of choice decision in Turkish toothpaste market. An application of brand choice modeling based on diary mode household panel data


Kaya T. , Ulengin B.

IKTISAT ISLETME VE FINANS, vol.24, no.278, pp.70-91, 2009 (Journal Indexed in SSCI) identifier

  • Publication Type: Article / Article
  • Volume: 24 Issue: 278
  • Publication Date: 2009
  • Doi Number: 10.3848/iif.2009.278.5973
  • Title of Journal : IKTISAT ISLETME VE FINANS
  • Page Numbers: pp.70-91

Abstract

It is believed that the scope and the reliability of the information collected in diary mode household panels utilized in developing markets are still scarce compared to the scanner panel information used in developed markets. This study aims to reveal whether it is possible to establish an effective brand choice model based on diary mode panel data from Turkish toothpaste market and validate the findings of the pioneering studies conducted on the issue.