The relative importance of usability and functionality factors for online auction and shopping web sites


Çalışır F. , Bayraktaroğlu A. E. , GUMUSSOY C. A. , Topcu Y. İ. , MUTLU T.

ONLINE INFORMATION REVIEW, cilt.34, ss.420-439, 2010 (SCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 34 Konu: 3
  • Basım Tarihi: 2010
  • Doi Numarası: 10.1108/14684521011037025
  • Dergi Adı: ONLINE INFORMATION REVIEW
  • Sayfa Sayıları: ss.420-439

Özet

Purpose - The purpose of this study is to determine the relative importance of the usability and functionality factors for online auction and shopping web sites from the perspective of young consumers.