The relative importance of usability and functionality factors for online auction and shopping web sites

Çalışır, Fethi; Bayraktaroğlu, Ayşe; GUMUSSOY, Cigdem; Topcu, Yusuf; MUTLU, Tezcan

doi:10.1108/14684521011037025

The relative importance of usability and functionality factors for online auction and shopping web sites

Atıf İçin Kopyala

Çalışır F. , Bayraktaroğlu A. E. , GUMUSSOY C. A. , Topcu Y. İ. , MUTLU T.

ONLINE INFORMATION REVIEW, cilt.34, ss.420-439, 2010 (SCI İndekslerine Giren Dergi)

Cilt numarası: 34 Konu: 3
Basım Tarihi: 2010
Doi Numarası: 10.1108/14684521011037025
Dergi Adı: ONLINE INFORMATION REVIEW
Sayfa Sayıları: ss.420-439

Özet

Purpose - The purpose of this study is to determine the relative importance of the usability and functionality factors for online auction and shopping web sites from the perspective of young consumers.