The relative importance of usability and functionality factors for online auction and shopping web sites


Çalışır F., Bayraktaroğlu A. E., GUMUSSOY Ç., Topcu Y. İ., MUTLU T.

ONLINE INFORMATION REVIEW, vol.34, no.3, pp.420-439, 2010 (SCI-Expanded) identifier identifier

  • Publication Type: Article / Article
  • Volume: 34 Issue: 3
  • Publication Date: 2010
  • Doi Number: 10.1108/14684521011037025
  • Journal Name: ONLINE INFORMATION REVIEW
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.420-439
  • Keywords: Electronic commerce, Turkey, Internet, User studies, Youth, QUALITY, DESIGN
  • Istanbul Technical University Affiliated: Yes

Abstract

Purpose - The purpose of this study is to determine the relative importance of the usability and functionality factors for online auction and shopping web sites from the perspective of young consumers.