Modeling Toothpaste Brand Choice An Empirical Comparison of Artificial Neural Networks and Multinomial Probit Model


KAYA T., AKTAŞ E., Topcu Y. İ., ÜLENGİN K. B.

International Journal of Computational Intelligence Systems, vol.3, no.5, pp.674-687, 2010 (SCI-Expanded)

  • Publication Type: Article / Article
  • Volume: 3 Issue: 5
  • Publication Date: 2010
  • Journal Name: International Journal of Computational Intelligence Systems
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.674-687
  • Istanbul Technical University Affiliated: Yes