Modeling Toothpaste Brand Choice An Empirical Comparison of Artificial Neural Networks and Multinomial Probit Model


KAYA T., AKTAŞ E., Topcu Y. İ. , ÜLENGİN K. B.

International Journal of Computational Intelligence Systems, vol.3, no.5, pp.674-687, 2010 (SCI-Expanded)

  • Publication Type: Article / Article
  • Volume: 3 Issue: 5
  • Publication Date: 2010
  • Journal Name: International Journal of Computational Intelligence Systems
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.674-687
  • Istanbul Technical University Affiliated: Yes