Modeling Toothpaste Brand Choice An Empirical Comparison of Artificial Neural Networks and Multinomial Probit Model


KAYA T. , AKTAŞ E., Topcu Y. İ. , ÜLENGİN K. B.

International Journal of Computational Intelligence Systems, vol.3, no.5, pp.674-687, 2010 (Journal Indexed in SSCI)

  • Publication Type: Article / Article
  • Volume: 3 Issue: 5
  • Publication Date: 2010
  • Title of Journal : International Journal of Computational Intelligence Systems
  • Page Numbers: pp.674-687