A Multi Criteria Decision Analysis Approach to Measure The Effectiveness of Sports Sponsorship

IŞIK M., ÖZAYDIN Ö., BURNAZ H. Ş., TOPCU Y. İ.

The 16th World Marketing Congress, Melbourne, Australia, 17 - 20 July 2013

  • Publication Type: Conference Paper / Full Text
  • City: Melbourne
  • Country: Australia
  • Istanbul Technical University Affiliated: Yes