Brand Name and Ad Execution Format: Influence of Stereotypical Associations in Utilitarian Service Context

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Copy For Citation

COŞKUN M., ERGEN KELEŞ F. H., BURNAZ H. Ş.

AMA Summer Conference, United States Of America, 4 - 06 August 2017

• Publication Type: Conference Paper / Summary Text
• Country: United States Of America
• Istanbul Technical University Affiliated: Yes