Analysis of Advertising Content A Cross Cultural Comparison of American German and Turkish Advertisements

BURNAZ H. Ş., URAY N., ATAMAN M. B., ELMADAĞ BAŞ A. B.

9th Cross-Cultural Research Conference, Rose Hall, Jamaica, 10 - 14 December 2003

  • Publication Type: Conference Paper / Full Text
  • City: Rose Hall
  • Country: Jamaica
  • Istanbul Technical University Affiliated: Yes