Target marketing strategy determination for shopping malls using fuzzy ANP


Öztayşi B., Gurbuz T., Albayrak E., Kahraman C.

Journal of Multiple-Valued Logic and Soft Computing, vol.27, pp.595-623, 2016 (SCI-Expanded) identifier identifier

  • Publication Type: Article / Article
  • Volume: 27
  • Publication Date: 2016
  • Journal Name: Journal of Multiple-Valued Logic and Soft Computing
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.595-623
  • Istanbul Technical University Affiliated: Yes