Target marketing strategy determination for shopping malls using fuzzy ANP

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Öztayşi B., Gurbuz T., Albayrak E., Kahraman C.

Journal of Multiple-Valued Logic and Soft Computing, vol.27, pp.595-623, 2016 (SCI-Expanded)

• Publication Type: Article / Article
• Volume: 27
• Publication Date: 2016
• Journal Name: Journal of Multiple-Valued Logic and Soft Computing
• Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
• Page Numbers: pp.595-623
• Istanbul Technical University Affiliated: Yes