A Customer Lifetime Value Model for the Banking Industry A Guide to Marketing Actions | AVESİS

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A Customer Lifetime Value Model for the Banking Industry A Guide to Marketing Actions

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European Journal of Marketing, vol.0, 2014 (SSCI)

Publication Type: Article / Article
Volume: 0
Publication Date: 2014
Journal Name: European Journal of Marketing
Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
Istanbul Technical University Affiliated: Yes