Analyzing business competition by using fuzzy TOPSIS method: An example of Turkish domestic airline industry


Torlak G., Sevkli M., Sanal M., Zaim S.

EXPERT SYSTEMS WITH APPLICATIONS, cilt.38, ss.3396-3406, 2011 (SCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 38 Konu: 4
  • Basım Tarihi: 2011
  • Doi Numarası: 10.1016/j.eswa.2010.08.125
  • Dergi Adı: EXPERT SYSTEMS WITH APPLICATIONS
  • Sayfa Sayıları: ss.3396-3406

Özet

The article uses fuzzy TOPSIS multi-methodological approach in the Turkish domestic airline industry. It starts by describing exceedingly complex nature of competition in the sector. Then, it deals with the constituent parts of the research methodology and the eclectic approach itself. The implementation of fuzzy TOPSIS method in the Turkish domestic airline industry reveals the ranking of major air carriers in light of key success variables in the sector. The article also provides an evaluation of empirical findings of fuzzy TOPSIS method from a managerial perspective. (C) 2010 Elsevier Ltd. All rights reserved.